The campaign for Pitti Uomo 103 is directed by Leonardo Corallini and interpreted by dancer Giampaolo Gobbi
PITTIWAY, the theme of the up-and-coming Pitti Immagine winter shows, is the result of a joint effort between creative talents and artists of the highest level, coordinated by creative director Angelo Figus. PITTIWAY interprets today’s moods and ambitions, transforming them into the leitmotif of the ad campaigns and settings present at the Fortezza da Basso. A chromatic and dynamic result, combining pop and street themes, which in the campaign conceived for Pitti Uomo 103 is expressed in the video presented by director Leonardo Corallini and interpreted by the dancer Giampaolo Gobbi.
The desire to restart is present in all of us, but choosing the best direction, orientation, and decisions to make is not easy. Directions, stimuli, inspirations, and needs are not always congruent with one another, and it’s not possible to proceed in a straight line. We move, stop, and restart. Turn, swerve, slow down, speed up, surpass, stop. These are the contrasting directions seeming to guide our daily habits, in a moment of great uncertainty, which also includes a strong desire for momentum. Managing your decisions, both priority and secondary, ends by tracing a pathway in accordance with a personal trajectory that must consider not only emotions and experience, but also new tools: digital tools, biometric identities, and algorithms.
The desire to restart is present in all of us, but choosing the best direction, orientation, and decisions to make is not easy. Directions, stimuli, inspirations, and needs are not always congruent with one another, and it’s not possible to proceed in a straight line. We move, stop, and restart. Turn, swerve, slow down, speed up, surpass, stop. These are the contrasting directions seeming to guide our daily habits, in a moment of great uncertainty, which also includes a strong desire for momentum. Managing your decisions, both priority and secondary, ends by tracing a pathway in accordance with a personal trajectory that must consider not only emotions and experience, but also new tools: digital tools, biometric identities, and algorithms.