The collaboration continues between Pitti Immagine and Rinascente, a link which connects the Fortezza da Basso with the store in Piazza della Repubblica in Florence, centered on PITTI _ ISLAND, the theme of this edition of the Pitti summer fairs. The Rinascente store also hosts a series of initiatives dedicated to some of the protagonists of this Pitti Uomo: such as the shop windows in Piazza della Repubblica and the cocktail celebrating the tailored denim by Incotex Blue Division; the installation dedicated to the iconic beachwear brand Mc2 Saint Barth; and the special pop up dedicated to the responsible creativity of Soulland, the Danish brand Special Project of Pitti Uomo.