10 experimental collections bring innovative and responsible menswear practices and principles to Pitti Uomo. The focus of this 6th edition will pay attention to textile experimentation and the circularity of the collections.
A new edition of S|Style sustainable style returns for Pitti Uomo 103 (Florence, Fortezza da Basso, 10-13 January 2023). This is the exhibition project presented by the Fondazione Pitti Discovery which, since its debut, has attracted the attention of the press and top international buyers. In the Fortezza, in a special area in the Arsenale Pavilion (First Floor), Pitti will be presenting a new selection of 10 brands, the result of a scouting activity with a strong international and inclusive approach. The sustainability “practices” chosen by each brand and designer are multiple: from popular upcycling, or rather the technique of reworking an already existing item of clothing, to the use of fabrics certified in accordance with international standards; from the activities of giving back in favor of the planet, with the support of environmental associations and organizations, to the use of recycled materials and ethical work practices capable of making the most of craftsmanship. The scouting activities of the designer, who is the curator and deviser of the project, journalist and stylist Giorgia Cantarini, is the result of scrupulous investigations carried out through international fashion weeks, awards, the most prestigious fashion universities and even Instagram.
About S|Style:
The S|Style - sustainable style project, now in its fifth edition, was born in 2020 in the midst of the pandemic to fill a cultural, social and market need to discuss, discover and present a new approach to conceiving collections and seasonality: respecting the environment and looking to the future. On the one hand, with this project, Pitti Uomo aims to completely subvert the concept according to which responsible fashion means fashion without style, and on the other hand it offers buyers and fashion professionals the possibility of scouting clothing and accessories with low-impact production requirements, with certified, salvaged, recycled and experimental hybrid fabrics. The selection of the participating brands is based on criteria of social and environmental responsibility which are the basis of the DNA of each of the participating brands, but the focus remains creativity and design. Scouting is international and is the result of scrupulous investigations carried out through international fashion weeks, fashion awards, the most prestigious fashion universities and even Instagram. Since the first edition, Sustainable Style has been a hub hosting talents of the caliber of Connor McKnight, Y/Project with the launch of its collection “Evergreen”, Phipps (which has now activated a collab with Boss), Federico Cina, the winner of “Who’s on Next”, Uniforme, “Andam prize” finalist, and Vitelli which now collaborates with the US label Collina Strada: all names that have become references with awards, achievements and prestigious collaborations. Last but not least we should mention S.S.Daley who attended Pitti 99 with his first collection and today is the winner of the 2022 edition of the LVMH Prize. Even the "language" of the project is cutting-edge and irreverent: it wants to communicate in a positive and non-coercive way, establishing a contemporary dialogue with the audience thanks to the use of social media and technology.
