The responsible menswear talents of the future on stage for the fifth edition of the project: a presentation and a live shooting with Acielle from Style Du Monde
By Giorgia Cantarini
By Giorgia Cantarini
Pitti Immagine’s 2022 journey continues in a direction of sustainable fashion. Next to established brands that are already responsible in their approach and use of certified raw materials, like Alpha Tauri, North sails, Tombolini, Raeburn, EcoAlf and Save The Duck, just to name a few, it is in the S|Style sustainable style project curated by journalist Giorgia Cantarini that it is possible to find emerging realities born under the vocation of a conscious and inclusive style. This year the project was revealed through a presentation held in the Medici Pavilion and a live shooting directed by fashion photographer and Contributor on Vogue, Acielle / Style Du Monde.
The mission of S|Style sustainable style revolves around environmental awareness, talent, and the ability to work in a circular way that is respectful towards the planet. Much more than a simple trend or marketing strategy, there is clear attention on supporting brands committed to change and a responsible conversion in terms of production and work ethics.
The project, now in its fifth edition, is cited as one of the four macro areas where menswear expresses itself today, presenting a selection of 10 brands that create and produce in accordance with criteria of responsibility. The sustainability “practices” chosen by each brand and designer are multiple: from popular upcycling, or rather the technique of reworking an already existing item of clothing, to the use of fabrics certified in accordance with international standards (among the most famous is GOTS organic cotton); from the activities of giving back to the benefit of the planet, with the support of environmental associations and organizations, to the use of recycled materials and ethical work practices capable of making the most of craftsmanship.
The mission of S|Style sustainable style revolves around environmental awareness, talent, and the ability to work in a circular way that is respectful towards the planet. Much more than a simple trend or marketing strategy, there is clear attention on supporting brands committed to change and a responsible conversion in terms of production and work ethics.
The project, now in its fifth edition, is cited as one of the four macro areas where menswear expresses itself today, presenting a selection of 10 brands that create and produce in accordance with criteria of responsibility. The sustainability “practices” chosen by each brand and designer are multiple: from popular upcycling, or rather the technique of reworking an already existing item of clothing, to the use of fabrics certified in accordance with international standards (among the most famous is GOTS organic cotton); from the activities of giving back to the benefit of the planet, with the support of environmental associations and organizations, to the use of recycled materials and ethical work practices capable of making the most of craftsmanship.