Brand Profile
Acqua delle Langhe is born from the infinite and unrepeatable suggestions of an extraordinary and seductive land considered a UNESCO World Heritage Site since 2014 and exported all over the world of unmistakable wine excellence: the Langhe. It is from here, from the fragrant vineyards and the saline soils of this incredible natural oasis immersed in the noblest and busiest Piedmont, La Morra, which begins the path of Alberto Avetta, creator of the project Acqua delle Langhe. Alberto has always had a passion for perfumes. With a lot of determination and a bit of audacity in 2012 he founded the company and registered the Acqua delle Langhe brand, creating the first three body fragrances Cannubi, Arborina, Villero.
At the basis of the philosophy of Acqua delle Langhe there is a careful selection of raw materials and an inexhaustible search for the ideal balance between top notes and base notes but also its intense connection with the genius loci, and in particular with the area of Alba that the Romans had renamed Alba Pompeia.
This iconic line in fact has its roots in the Piedmont of the Langhe and its territorial peculiarities, between enology and aristocratic traditions: this is why in these valleys come to life intoxicating scents born from the mixture of citrus and pitosforo, traces of noble grapes and hints of peat, leather and tobacco with a salty aftertaste and floral accents linked to the scents of hedges that adorn the shores of the sea.