Brand Profile
Our goal when we started ciele athletics in 2014 was to bring new thinking to an overlooked running accessory, to set a higher standard for headwear, and apply that thinking to everything else we hoped to build as we grew.
In 2020, we expanded beyond headwear when we launched the NSB (not so basic) tee, a run-ready tee designed for your morning run, your nighttime run, and everything in between.
The introduction of technical apparel was at the end of 2022, with the première edition of our Elite collection.
Like everything we’ve made before those, they were built to offer the very best to our global run community, and backed
by our million miles guarantee.
Our foundation is focused on getting the details right. run driven design that gives our customers the quality as well as the
performance, protection and experience expected from us.