UniCredit S.p.A. Partners Contacts My Pitti

Visitors

#SAFEWITHPITTI - NEW

Soon online all the information on Pitti Immagine’s safety protocol
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NEW - COMPULSORY PRE-REGISTRATION AND DIGITAL TICKETS
To enter the fair you need to show your electronic ticket on your mobile device
(smartphone/tablet) together with an identity document.

New Registration? Register now - NEW

COMPULSORY PRE-REGISTRATION AND DIGITAL TICKETS
  • In order to carry out the online registration on our website please follow the guidelines here below:
    - select the fair you are interested in
    - access the MyPitti reserved area
    - click on “Register” and enter your data
    - attach a letter of assignment on the headed notepaper of the journalistic publication you work for or with which you collaborate even occasionally. Please note that your journalist’s pass alone will not be sufficient
    - You will then receive a note confirming your registration
    - at that point, you can go back into MyPitti (login with username and password) and fill in the application form.

    Please visit #SafeWithPitti to learn about Pitti Immagine’s safety protocol with the requirements for participation in the fair, details about all safety measures and the updated regulations (including derogations to entry limitations for work reasons regarding international travelers).

    Click here to carry out a new registration
  • In order to carry out the online registration on our website please follow the guidelines here below:
    - select the fair you are interested in
    - access the MyPitti reserved area
    - click on “Register” and enter your data
    - You will then receive a note confirming your registration
    - at that point, you can go back into MyPitti (login with username and password) and fill in the application form
    - the badges requested by filling in the application form will be free of charge up to two days before the fair opens; from the day before the event tickets can be purchased through the PittiSmart app (€35.00-valid for all days).
    Please note that:
    - it is essential that the Blog/social media account deals with fashion and lifestyle, has international visibility and is not an e-shop platform (this information will be requested during registration)
    - it is possible to register two people for each Blog/social media account
    - Pitti Immagine reserves the right to evaluate all participation requests

    Please visit #SafeWithPitti to learn about Pitti Immagine’s safety protocol with the requirements for participation in the fair, details about all safety measures and the updated regulations (including derogations to entry limitations for work reasons regarding international travelers).

    Click here to carry out a new registration
  • In order to carry out the online registration on our website please follow the guidelines here below:
    - select the fair you are interested in
    - access the MyPitti reserved area
    - click on “Register” and enter your data
    - attach a letter of assignment on the headed notepaper of the journalistic publication you work for or of an exhibitor present at the fair. Please note that your request will not be accepted without this documentation
    - You will then receive a note confirming your registration
    - at that point, you can go back into MyPitti (login with username and password) and fill in the application form.

    Please visit #SafeWithPitti to learn about Pitti Immagine’s safety protocol with the requirements for participation in the fair, details about all safety measures and the updated regulations (including derogations to entry limitations for work reasons regarding international travelers).

    Click here to carry out a new registration
  • In order to carry out the online registration on our website please follow the guidelines here below:
    - select the fair you are interested in
    - access the MyPitti reserved area
    - click on “Register” and enter your data
    - attach a letter of assignment on the headed notepaper of the journalistic publication or advertising agency
    - once your registration has been confirmed, you can purchase the badge through the PittiSmart app for € 25.00 (valid for all days of the event) up to two days before the fair opens; from the day before the event starts the cost will be € 35.00 (valid for every day).

    Please visit #SafeWithPitti to learn about Pitti Immagine’s safety protocol with the requirements for participation in the fair, details about all safety measures and the updated regulations (including derogations to entry limitations for work reasons regarding international travelers).

    Click here to carry out a new registration
  • If you have a client exhibiting at the fair (or you are a PR from the internal press office of one of our exhibitors), in order to carry out the online registration on our website please follow the guidelines here below:
    - select the fair you are interested in
    - access the MyPitti reserved area
    - click on “Register” and enter your data
    - attach a letter of assignment on the exhibitor’s headed notepaper. Please note that your request will not be accepted without this documentation
    - once your registration has been confirmed, you can contact the exhibitor and ask to select the name of the PR Agency or the company itself (in the case of internal press offices) in the appropriate dedicated section in the Exhibitors’ Extranet; only after this step will you be able to go back into MyPitti (login with username and password) and fill in the application form without having to attach the letter again

    If you DO NOT have a client exhibiting at the fair you can only enter by purchasing the badge through the PittiSmart app for € 25.00 (valid for all days of the event) up to two days before the fair opens; from the day before the cost will be € 35.00 (valid for all days).

    Please visit #SafeWithPitti to learn about Pitti Immagine’s safety protocol with the requirements for participation in the fair, details about all safety measures and the updated regulations (including derogations to entry limitations for work reasons regarding international travelers).

    Click here to carry out a new registration

How to be accredited

  • - Please access the MyPitti reserved area on our website (login with username and password) and fill in the application form
    - You will then receive a note confirming your accreditation
    - At that point, enter PITTISMART - the Pitti Immagine app that you can download for free onto your smartphone or tablet from the Apple Store and Google Play Store - login with the same credentials used for accessing MyPitti
    - Click on the badge function (symbol at the top right of the screen) and, a few seconds later, you will find your Pitti Ticket to display to the optical readers present at the entrance to the fairs. 

    NEW

    - COMPULSORY DIGITAL TICKETS
    To enter the fair you must show your electronic ticket on your mobile device (smartphone/tablet) together with an identity document.

    - COMPULSORY INDICATION OF THE PARTICIPATION DAYS
    When filling in the application form to request accreditation, you will be required to indicate the days in which you will physically enter the fair.

    Please visit #SafeWithPitti to learn about Pitti Immagine’s safety protocol with the requirements for participation in the fair, details about all safety measures and the updated regulations (including derogations to entry limitations for work reasons regarding international travelers).
     
  • - Please access the MyPitti reserved area on our website (login with username and password) and fill in the application form
    - You will then receive a note confirming your accreditation 
    - At that point, enter PITTISMART - the Pitti Immagine app that you can download for free onto your smartphone or tablet from the Apple Store and Google Play Store - login with the same credentials used for accessing MyPitti
    - Click on the badge function (symbol at the top right of the screen) and, a few seconds later, you will find your Pitti Ticket to display to the optical readers present at the entrance to the fairs
    - The badges requested by filling in the application form will be free of charge up to two days before the fair opens, from the day before the event tickets can be purchased through the PittiSmart app (€ 35.00-valid for all days of the event)
    - A maximum of two people can be accredited for each Blog/social media account
    - It is, moreover, essential that the Blog/social media account deals with fashion and lifestyle, has international visibility and is not an e-shop platform.
    NEW

    - COMPULSORY DIGITAL TICKETS
    To enter the fair you must show your electronic ticket on your mobile device (smartphone/tablet) together with an identity document.

    - COMPULSORY INDICATION OF THE PARTICIPATION DAYS
    When filling in the application form to request accreditation, you will be required to indicate the days in which you will physically enter the fair.


    Please visit #SafeWithPitti to learn about Pitti Immagine’s safety protocol with the requirements for participation in the fair, details about all safety measures and the updated regulations (including derogations to entry limitations for work reasons regarding international travelers).

     

  • - Please access the MyPitti reserved area on our website (login with username and password) and fill in the application form
    - It is essential to attach a letter of assignment on the headed notepaper of the journalistic publication you collaborate with or of an exhibitor present at the fair; your accreditation will not be confirmed without this documentation
    - You will then receive a note confirming your accreditation
    - At that point, enter PITTISMART - the Pitti Immagine app that you can download for free onto your smartphone or tablet from the Apple Store and Google Play Store - login with the same credentials used for accessing MyPitti
    - Click on the badge function (symbol at the top right of the screen) and, a few seconds later, you will find your Pitti Ticket to display to the optical readers present at the entrance to the fairs
    - The application form should be filled in at every edition.

    NEW

    - COMPULSORY DIGITAL TICKETS
    To enter the fair you must show your electronic ticket on your mobile device (smartphone/tablet) together with an identity document.

    - COMPULSORY INDICATION OF THE PARTICIPATION DAYS
    When filling in the application form to request accreditation, you will be required to indicate the days in which you will physically enter the fair.

    Please visit #SafeWithPitti to learn about Pitti Immagine’s safety protocol with the requirements for participation in the fair, details about all safety measures and the updated regulations (including derogations to entry limitations for work reasons regarding international travelers).

  • - Please enter PITTISMART - the Pitti Immagine app that you can download for free onto your smartphone or tablet from the Apple Store and Google Play Store - login with the same credentials used for accessing the MyPitti reserved area
    - Purchase the badge for € 25.00 (valid for all days of the event) up to two days before the fair opens; from the day before the event starts the cost will be € 35.00 (valid for all days).
    NEW

    - COMPULSORY DIGITAL TICKETS
    To enter the fair you must show your electronic ticket on your mobile device (smartphone/tablet) together with an identity document.

    Please visit #SafeWithPitti to learn about Pitti Immagine’s safety protocol with the requirements for participation in the fair, details about all safety measures and the updated regulations (including derogations to entry limitations for work reasons regarding international travelers).
     

  • If you have a client exhibiting at the fair (or you are a PR from the internal press office of one of our exhibitors):
    - before filling in the application form, make sure that the exhibitor has selected the name of the PR Agency or the company itself (in the case of internal press offices) in the appropriate dedicated section in the Exhibitors’ Extranet
    - If this previous step is not carried out by the exhibitor, you will be unable to fill in the application form in order to request accreditation
    - Access the MyPitti reserved area on our website (login with username and password) and fill in the application form
    - You will then receive a note confirming your accreditation
    - At that point, enter PITTISMART - the Pitti Immagine app that you can download for free onto your smartphone or tablet from the Apple Store and Google Play Store - login with the same credentials used for accessing MyPitti
    - Click on the badge function (symbol at the top right of the screen) and, a few seconds later, you will find your Pitti Ticket to display to the optical readers present at the entrance to the fairs
    - The application form should be filled in at every edition.
    If you DO NOT have a client exhibiting at the fair you can only enter by purchasing the badge through the PittiSmart app for € 25.00 (valid for all days of the event) up to two days before the fair opens; from the day before the event starts the cost will be € 35.00 (valid for all days).
    NEW
    - COMPULSORY DIGITAL TICKETS
    To enter the fair you must show your electronic ticket on your mobile device (smartphone/tablet) together with an identity document.
    - COMPULSORY INDICATION OF THE PARTICIPATION DAYS
    When filling in the application form to request accreditation, you will be required to indicate the days in which you will physically enter the fair.

    Please visit #SafeWithPitti to learn about Pitti Immagine’s safety protocol with the requirements for participation in the fair, details about all safety measures and the updated regulations (including derogations to entry limitations for work reasons regarding international travelers).
     

How to reach us

  • FORTEZZA DA BASSO_ Viale Filippo Strozzi 1 Florence
    The Autostrada del Sole (A1 motorway) links Florence with Bologna and Milan to the north and Rome and Naples to the south. The Firenze Mare (A11) motorway links it with Lucca and the Tyrrhenian coast off the Genoa-Livorno A12 motorway. We recommend taking the Firenze Ovest exit, the closest one to the visitor car park in Viale Guidoni on the corner of Via Sandro Pertini.

    Click here for the track
  • Amerigo Vespucci airport in Florence
    It is about 4 km outside the city centre and offers air links with major European cities and with airports in Rome and Milan, making for easy links with all international destinations. 
     
    Galileo Galilei airport in Pisa
    60 km from Florence. There is a one-hour rail connection between Pisa airport and Florence. 

Cloakroom and left luggage

Inside the exhibition area are available free of charge cloakroom and luggage storage. 

Free parking

The “San Donato” car park is reserved for Pitti Immagine visitors, located in Viale Guidoni on the corner of Via Sandro Pertini. A continual free shuttle service links the car park to the Fortezza da Basso. To access the car park you must show your Pitti Immagine entrance ticket. We recommend using this car park to avoid traffic problems close to the fair itself.

Bus Navette

A free shuttle bus service will run between the Fortezza da Basso and the main hotels, visitor car park and Florence airport.

CLICK HERE BROWSE AND DOWNLOAD THE MAP

Where to stay

Pitti Immagine in collaboration with Destination Florence Convention & Visitors Bureau is glad to offer in Florence a hotel selection at affordable rates reserved to Pitti Immagine's visitors. To reserve your stay visit the platform clicking HERE

For customized requests, group organization and travel agency services please contact Pitti Immagine's partner Blueteam Travel.


For any further information please contact: 
Blueteam Travel

pittimmagine@blueteamtravel.it - +39 055 50391 – dial 3