G-Star RAW (1989) looks at denim differently. It’s not a fabric. It represents art. The ‘Art of Denim’ is the philosophy behind a relentless pursuit to push boundaries. It inspires their craftmanship and approach to denim. Always taking it to another level. It pushes us all to think like artists. Striving for creativity, authenticity and following our own paths. The world of art and culture takes G-Star beyond the realm of fashion. It gives them a unique position in the denim landscape where they see no limits. Turning denim into a force of progress that respects people and the planet. 

G-Star has been working for decades with true originals such as Pharrell Williams, Marc Newson, Stephen Jones, Maarten Baas, Cara Delevingne, Snoop Dogg, Anton Corbijn, Rem Koolhaas and Clémence Poésy. The premium denim brand operates worldwide with a focus on the United States, Europe, Japan and South Africa.