Brand Profile
Seven Gauge literally represents a specific gauge in technical knitwear jargon. It indicates a garment of intermediate weight, not too thin nor too bulky, something we are all familiar with, equidistant between the excesses of luxury and industrial flattening. This is Seven Gauge's philosophy. The focus is to rewrite the everyday contents of the male wardrobe in a quiet but systematic way; reducing their mass, enriching, modernizing and allowing them to be easily transferred to women too. The foundations of the project are twofold: quality knitwear and classic formal suiting which interconnect, even if they historically belong to distant worlds. The knitwear part is soft, physical, sensual, either in vibrant or neutral colors while jackets and coats are unburdened, lightweight and made malleable. It is a world without gender, interchangeable, in continuous movement and consistently linked to contemporaneity. Everything is created and designed in Italy with skilled craftsmanship and quality materials, but with the constant desire to reach an accessible price point.