Brand Profile
We Norwegians believe merino wool is a super power that intertwines sportswear with ready-to-wear luxury clothing. Launched in October 2014 by Tove Grane and Oyvind Lauritzen, We Norwegians offers an all-important but not often-seen component of ski-wear: baselayers. Crafted almost entirely from wool, We Norwegians offers merino wool and blended leggings, turtlenecks, and more in simple but sophisticated colourways and patterns – a stripe here, a chevron there. And even if you don’t ski, pieces can be worn like knitwear.