It is back in 1881 that Antonio Cerruti founded his mill in the Piedmontese city of Biella, world famous for the extraordinary softness of the wools.
Two generations later, it is the exceptional suppleness of the wools that will inspire the creative thinking of Nino Cerruti.
“I want men more free in their elegance, more elegant in their freedom”
A philosopher and journalist, a mountain dweller always eager to experience thrilling moments, Nino Cerruti is an accomplished sportsman. Alpine skiing, Water skiing, Motor racing... all those are the multiple expressions of this freedom that inspires him.
With his intelligence of fabrics – combining technique and innovation together with ancestral know-how, associated with boundless creativity, Nino Cerruti deconstructs the dress codes, and revolutionises the world of couture by creating the concept of Natural-born Elegance.
He first imposes it on urban clothing, by creating his French fashion house, in 1967, then quite naturally invests the world of sports, creating right in 1980 the CERRUTI 1881 SPORT line.
Today, the Cerrutism philosophy that captures a moving society, spreads from fabrics, ready-to-wear, made-to-measure, to perfumes, jewelry, watches, leathergoods, shoes and bags... all such territories that allow men and women to adopt a casual chic lifestyle and magnify their intimate elegance.
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