Pitti Uomo

The New Classic

— A journey through the evolutions of high range menswear and its design contaminations.

Futuro Maschile

The New Rules of Contemporary Menswear

— It is called Contemporary Classic and it is a formula of male elegance that looks beyond formal wear.

Pop Up Stores

Let Accessories do the Talking

— An across-the-board proposal reserved for lifestyle products for the male wardrobe: eyewear, footwear, bags and travel accessories, as well as design objects.

Hi Beauty

The Beautiful Ones

— An exclusive choice of international brands with their personal and ambient fragrances, body care products, research into cosmetic specialties.

Touch!

Ultra-Modern Wardrobe

— The most experimental and innovative brands meet where internationality is combined with stylistic research to project them forward.

L'Altro Uomo

Back to the Future

— Discovering the most advanced stylistic avant-garde.

I Go Out

When Fashion Meets Outdoor

— A passion for the outdoors meets the performance of the materials and stylistic research.

Unconventional

Premium Streetstyle & Avant-Garde Research Projects

— A streetstyle with a brash design, luxury details, hi-tech materials.

I Play

Sportswear Takeover

— International DNA for a concept that has moved forward the boundaries of sportswear.

Urban Panorama

We Love Street

— The brashness of the metropolis, its style: this territory is open to anyone with a thirst for freedom, with biker inspiration, selvedge denim and ethnic influences.

My Factory

Youth Generation

— The new expressions of metropolitan culture and their links with technologies, music, art and design.

The Sustainable Style

— On the occasion of Pitti Uomo 98, the online project / special event that turns the spotlight on a selection of men’s fashion designers combining eco-sustainability, production ethics, esthetics, style and business.

Fashion at Work

The world of ready-made menswear

— A selection of Italian and foreign firms that offer customized services to manufacturers: from mannequins to stitch development and prototypes to shopping bags.