UniCredit S.p.A. Partners Contacts My Pitti



Pitti Immagine is busy working on every tiny detail of our protocol of anti-Covid measures in order to ensure that the summer fairs will be held in total safety and tranquility. 

To learn about the modalities for participation in fair events, the safety measures adopted and the updated regulations (including derogations to entry limitations for work reasons regarding international travelers), please consult #SafeWithPitti.
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Pitti Connect

Pitti Connect is the platform that translates into a digital form all the energy, creativity, expertise, content, and communicative power of the Pitti Immagine shows.

A networking and business tool that anticipates and integrates the experience of physical fairs, allowing exhibitors to increase their visibility, communicate brands and collections effectively (with photos, videos, moodboards, press kits, and a digital catalogue accessible by authorized buyers), activate commercial contacts, schedule meetings in video chat, and monitor their online performance (page visits, requests from buyers and journalists, contact database management).

For information please contact: pitticonnect@pittimmagine.com.

How to become one of us

Here’s the procedure for applying to take part as an exhibitor:

A. Companies wanting to participate must write an email to: ct.uomo@pittimmagine.com 
B. You will then be asked to fill in an application form for your brand and company for approval by the Technical Committee. This application form requires you to provide a series of information about your brand and its history, your company profile and product positioning; all elements needed for evaluation by the Technical Committee 
C. Following a meeting of the Technical Committee, Pitti Immagine will notify each of the companies having made an application with the acceptance or refusal by the Technical Committee. 
D. Pitti Immagine will then contact those companies whose application was successful to evaluate possible participation, subject to the stands available at the event.

Need to buy your Entrance pass?

A limited number of staff may enter the fair free of charge; exhibitors have the right to free passes for owners and a certain number of staff depending on the stand area. Extra Pittismart can be bought.  Passes can only be used by the person named on it. In the event of improper use of the above-described pass by an exhibiting company, Pitti Immagine reserves the right to exclude said company from future editions of the fair.  To speed up entry to the fair and avoid queuing, the exhibitor entrance passes, whether free or paid for, will be mailed to companies before the fair starts, the number depending on the stand size as indicated in the invitation.


In relation to Article 24 of the Municipal Regulations on the welfare of animals (resolution CC 285/1999), note that dogs are not permitted to enter the Pitti Immagine trade shows. Our trade shows are not public in nature and, therefore, the provision referred to is not applicable. Naturally, there is free access to animals working in the security field and to animals assisting people with disability. Note also that it is strictly prohibited for animals to enter both on the set-up days as well as on the days of the exhibition itself, with the exception of guide dogs for the visually impaired that are permitted to enter the exhibition (in compliance with the laws in force) as they perform their work duties.

The entry to children under 12 years old is not allowed. Due to the sanitary emergency, the usual nursery service is not provided

Do you want to buy tickets for your buyers?

  • With MyPitti and the PittiSmart app you can easily book and gift a free admission Coupon to your buyers and  pay the amount if the buyer activates the Coupon Code.

Hours of the event

Tuesday January the 11th : 9.00 am - 6.00 pm
Wednesday January, the 12th : 9.00 am - 6.00 pm
Thursday January the 13rd: 9.00 am - 6.00 pm

How to reach us

  • FORTEZZA DA BASSO_ Viale Filippo Strozzi 1 Florence
    The Autostrada del Sole (A1 motorway) links Florence with Bologna and Milan to the north and Rome and Naples to the south. The Firenze Mare (A11) motorway links it with Lucca and the Tyrrhenian coast off the Genoa-Livorno A12 motorway. We recommend taking the Firenze Ovest exit, the closest one to the visitor car park in Viale Guidoni on the corner of Via Sandro Pertini.

    Click here for the track
  • Pitti Immagine offers to the buyers a special discounts (for journeys between 10 / 14 January on base fare) for the following return journeys to Florence:
    Milan 40% off;
    Rome, Bologna 30% off;
    Turin, Naples, Venice, Verona 20% off.
    To profit from this discount, please contact Blueteam Travel, Mr. Carlo Timossi 
    phone  +39 055 5039204 
    providing them your Pitti Immagine's company registration code.
  • Amerigo Vespucci airport in Florence
    It is about 4 km outside the city centre and offers air links with major European cities and with airports in Rome and Milan, making for easy links with all international destinations. 
    Galileo Galilei airport in Pisa
    60 km from Florence. There is a one-hour rail connection between Pisa airport and Florence. Pitti Immagine offers a special discount to all the Pitti Uomo visitors, for all the information please check "One-Way ticket Pisa Airport".
  • Pitti Immagine will refund all buyers the round trip tickets from Pisa Airport to Florence. The amount can be collected at the Blueteam Travel agency desk at the Fortezza da Basso. Please note that the only way to have a free return ticket from Florence to Pisa, is to collect your ticket in advance at the Blueteam Travel desk at the Fortezza da Basso.

    The only means of transport reimbursable by Pitti Immagine is train. No other form of transport can be reimbursed. The refund is strictly personal and subject to presentation of both your train and airline ticket.

Cloakroom and left luggage

Inside the exhibition area are available free of charge cloakroom and luggage storage. 

Reserved Parking

Pitti Immagine reserves to its exhibitors the "San Donato" parking area (located in Viale Guidoni on the corner of Via Sandro Pertini)
The car park is connected to the Fortezza da Basso by a free and non-stop shuttle bus serviceThe service starts from the "San Donato" car park at 7.45 am; last departure from the Fortezza da Basso is at 7.30 p.m. 

To access the car park you must show the voucher ; you can download it from your reserved area MyPitti /Exhibitor's file. We recommend using the designated parking space to avoid traffic congestion near the exhibition venue.

The exit from the car park is allowed 24 hours a day.

Bus Navette

A free shuttle bus service will run between the Fortezza da Basso and the main hotels, visitor car park and Florence airport. The Shuttle bus timetable will be available soon.


Where to stay

Pitti Immagine in collaboration with Destination Florence Convention & Visitors Bureau is glad to offer in Florence a hotel selection at affordable rates reserved to Pitti Immagine's visitors. To reserve your stay you can start your research here.