Pitti Immagine Uomo

- Travelling, even in adverse conditions. Homeward is the brand that interprets the spirit and taste of adventure. It is a…

HOMEWARD

- Stefano Corsini - Evolution Belt s.r.l Evolution Belt s.r.l., with the brand Stefano Corsini, carries on the Italian artisanal…

STEFANO CORSINI

- The Avant Toi brand was founded in order to satisfy the needs of a demanding and ever-changing market. Characterized by a…

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Futuro Maschile

This section presents a comprehensive overview of contemporary menswear and today’s most exciting collaborative projects.

Explore

AVANT TOI

- LODENFREY stands for style and tradition like almost no other brand in Germany. The Munich-based company is now run by the…

LODENFREY

- Meindl Authentic Luxury Tradition since 1683 -Real suede has always been more than just a material for our family. For many…

MEINDL AUTHENTIC LUXURY

- Born in Grasse, in the perfume capital of the world, Georges Maubert created MarieJeanne in 2014. Immersed in the world of…

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Hi Beauty

Not just fashion

A new feature in this edition is a special area dedicated entirely to the world of cutting-edge perfumery.

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MARIEJEANNE

FRANCE

SARANGHAEYO

- SARANGHAEYO is a premium niche fragrance house from Seoul, South Korea. Each scent captures life’s stories and transforms…

KOREA (SOUTH)

THE THINGS PAST

- is all about contemporary perfumery, aromas that create olfactive forms, vivid recollections of someone’s past, present…

GREECE

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Dynamic Attitude

This is the section that showcases collections designed to accompany movement.

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BIANCO

- Since 1987, BIANCO has stood for quality and Scandinavian minimalism. Built to last, each style embodies the perfect…

- London is the alternative sportswear brand that finds inspiration in street and minimal culture. It traces the new tastes…

LONDINESE

- SUN68 is a strong benchmark and an undisputed leader in casualwear: the brand has been celebrating everyday life with style…

SUN68

- Company that has been operating in the fashion industry since 2010. Following experiences in product sales, both in retail…

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Superstyling

This section looks ahead, anticipating trends through bold and unconventional aesthetic choices.

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BONHEUR

- We regenerate our present story telling : From the History of accessible luxury to a Regenerative Premium craft. Our brand…

JAGVI. RIVE GAUCHE

FRANCE

TEP_P - NEW STANDARD JAPAN LEATHER PROJECT

- Studio Yoshimi Co., Ltd. was founded in 2013 in Asakusa, Tokyo, a district renowned as a hub of Japan’s footwear industry.…

JAPAN

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I Go Out

This section fully explores the stylistic potential of the outdoors, where fashion meets lifestyle.

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ELLIKER

- ELLIKER believes in connecting with nature and understanding it. We creatively observe and explore positive ways to engage…

UNITED KINGDOM

HALO

- Our story goes back to Aalborg Air Base in 1981 when our founder, Helge Petersen, a Danish Special Forces soldier with a…

- Snow Peak's journey began in 1958, when our founder Yukio Yamai, an accomplished mountaineer, created his own line of superior…

SNOW PEAK

JAPAN

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Scandinavian Manifesto

Among the most successful special areas of the fair, Scandinavian Manifesto returns to Pitti Uomo, bringing the best of Nordic…

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BRIXTOL TEXTILES

- Brixtol Textiles started in a small kitchen in Stockholm, Sweden circa 2011 by two longtime friends Gustav Kjellander and…

SWEDEN

NEUW

- A Melbourne-based denim brand with Scandinavian roots. We draw inspiration from the raw energy of music, the allure of uncharted…

- Based in our Scandinavian and Asian Culture, Woodbird channels vibrant street expressions from Hong Kong merged with a casual…

WOODBIRD

- Since 2008, Ecoshopper has been the trusted partner for international companies in the cosmetics and fashion sectors. We…

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Fantastic Classic

This section gathers the most representative names in formal menswear, offering an elegant and ever-evolving wardrobe.

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ECO-SHOPPER

- Travelling, even in adverse conditions. Homeward is the brand that interprets the spirit and taste of adventure. It is a…

HOMEWARD

- Stefano Corsini - Evolution Belt s.r.l Evolution Belt s.r.l., with the brand Stefano Corsini, carries on the Italian artisanal…

STEFANO CORSINI

- The Avant Toi brand was founded in order to satisfy the needs of a demanding and ever-changing market. Characterized by a…

Explore

Futuro Maschile

This section presents a comprehensive overview of contemporary menswear and today’s most exciting collaborative projects.

Explore

AVANT TOI

- LODENFREY stands for style and tradition like almost no other brand in Germany. The Munich-based company is now run by the…

LODENFREY

- Meindl Authentic Luxury Tradition since 1683 -Real suede has always been more than just a material for our family. For many…

MEINDL AUTHENTIC LUXURY

SALA DELLE NAZIONI / B/24

Explore

Hi Beauty

Not just fashion

A new feature in this edition is a special area dedicated entirely to the world of cutting-edge perfumery.

Explore

Dynamic Attitude

This is the section that showcases collections designed to accompany movement.

Explore

Superstyling

This section looks ahead, anticipating trends through bold and unconventional aesthetic choices.

Explore

I Go Out

This section fully explores the stylistic potential of the outdoors, where fashion meets lifestyle.

Explore

Scandinavian Manifesto

Among the most successful special areas of the fair, Scandinavian Manifesto returns to Pitti Uomo, bringing the best of Nordic…

Explore

Section · 01 / 07

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New Brands at Pitti Immagine Uomo 109

CATHCART LONDON

UNITED KINGDOM

TSUCHIYA KABAN

PADIGLIONE CENTRALE / A/5

JAPAN

HALO

SALA DELLA RONDA / 4

PADIGLIONE CENTRALE / I/5

ARCH4

UNITED KINGDOM

DOUUOD

ITALY

ZIVGREY - CHINA WAVE

CHINA

PANCHIC

PADIGLIONE CENTRALE / V/6

SCHNEIDERS

SALA DELLE NAZIONI / B/27-40

TAANNERR - NEW STANDARD JAPAN LEATHER PROJECT

JAPAN

LUMI

ITALY

FINAL DRAFT

SALA DELLE NAZIONI / B/13-15

GERMANY

DENOBLE

SANTHA

RUN OF RUNARCHY ATTITUDE

PADIGLIONE CAVANIGLIA / 46

ITALY

J8QUALITY X SPIBER

PADIGLIONE CENTRALE / A/2

JAPAN

MONTE SPORT

SALA DELLA RONDA / 31

ITALY

BAREEN

COSTRUZIONI LORENESI / 7

DENMARK

JJ HATS NEW YORK

SALA DELLE NAZIONI / B/44-46

U.S.A.

ANGELO JAKOB SWITZERLAND

PADIGLIONE CENTRALE / 37

SWITZERLAND

SORA DORA

FRANCE

ALPHA STUDIO

PADIGLIONE CENTRALE / J/6-8

ITALY

LOKI EYEWEAR

BHARNABA

RONDINO / 7