Rolf Ekroth SS22 exclusively on Pitti Connect
Edition 100
The Finnish designer famous for his conceptual streetwear returns to Pitti Uomo 100 with an exclusive video of the SS22 collection – made from Bio2®Textile, an eco-friendly textile similar to cotton developed by the Finnish energy company Fortum using agro-residues of straw – which is inspired by the traditions and magical atmospheres of the Juhannus summer solstice celebrations in Finland.