Rolf Ekroth SS22 exclusively on Pitti Connect
News
Edition 100
29.06.2021
The Finnish designer famous for his conceptual streetwear returns to Pitti Uomo 100 with an exclusive video of the SS22 collection – made from Bio2®Textile, an eco-friendly textile similar to cotton developed by the Finnish energy company Fortum using agro-residues of straw – which is inspired by the traditions and magical atmospheres of the Juhannus summer solstice celebrations in Finland.