Thebe Magugu From Johannesburg to Pitti Uomo 100
Edition 100
Place of the event
Archivi - Fortezza da Basso
Date of the event
01.07.2021 16:00
The South African designer and the first highlights of the 100th edition
With Pitti Uomo 100, the Fortezza da Basso once again becomes the platform for presenting new collections and new trends in international menswear. At this edition it will also be the main location of the program of events and special projects, which will take place live, in its spaces, from 30 June to 2 July, and which will be amplified digitally by Pitti Connect on the same days.
South African designer These Magugu, winner of the 2019 LVMH Prize, will be the Special Guest and will present a special menswear collection of the brand that bears his name with a special event inside a dedicated location in the Fortezza da Basso.
Thebe Magugu won us over immediately, ever since we began following his career, as a result of the freshness of his multicultural and multidisciplinary creativity. Thebe creates a fashion that is continually suspended between art and craftsmanship, education and ancestral practices. We felt that his work was perfect for extending an invitation, in an unconventional way, to a new beginning that is rich in young, energetic awareness.

— Lapo Cianchi, Pitti Immagine’s Communication & Special Events Director

The performance
I am incredibly proud to be this season’s guest designer for the special anniversary edition of Pitti Uomo by presenting our first menswear capsule.I have immense respect for the fair's commitment to heritage and tradition through the ever expanding lens of the new, which is what we at Thebe Magugu wholeheartedly believe in. Fashion is an incredibly intelligent industry, with an ability to transport, inform and inspire audiences and, through Pitti, we plan on continuing our commitment to sharing our history and culture through honest and thoughtful clothes

THEBE MAGUGU, designer