Born as a space for experimentation to promote and dress the creative process of the team in favor of its own territory, even today the soul of the brand represents the two desires with which the project was conceived:
1. facilitate the discovery of individual nature through personal passions and talents, dressed in garments designed to express, communicate and share this mood;
2. to support daily creative expression as an element of individual and collective well-being, through the clothing that frames it.
The genesis of the name Valvola dates back to 2017, and metaphorically reflects any of the representations of that small but fundamental device ("valve" in italian "valvola") thanks to which it is possible to manage the exchange flows of any material and immaterial element.
Our concept of Valvola aims at the human need to seek its own constantly evolving balance, whether it is a load or an outlet, in a game of balances that no one can escape, as between passions and work, duties and pleasures, responsibility and creativity, obligations and desires or limits and escapes.
Valvola thus becomes a space of first contact with one's individual and collective needs, through the development of clothing as a "manifesto" of this search for "daily" balance and creative discovery that every individual is called to find, especially in the age of adults of tomorrow.
The end of 2018 sees the approach to the project by Matteo Cambi, historical founder of Guru (fashion brand), who immediately senses its commercial potential thanks to the contents, positioning and communication that the brand could express in a market that is too often rich of projects and products. without "meaning".
Thus was born the collaboration with Matteo, which leads in 2019 to the production of Valvola's first “official” capsule. Strong colors, iconic brand design, strong recognition and unisex fit, intended for a Gen Z and Millennial target, with garments designed to dress their daily life, between street and urban wear style.
The first communication is centered on the principles of creativity, sharing, union, expression of one's potential and on the simplicity of the life of our teenagers and young adults.
An explosion of energy with bright and intense colors, for moments of leisure and recharge, especially in contact with life in the open air, lived on the road.
Many events distributed throughout the territory in the early years and the active participation of VIPs, sportsmen and celebrities, who voluntarily chose to dress Valvola and support communication, simply pushed by this positive message of the brand and by sharing the Valvola project, today distributed in about 180 stores worldwide, of which 150 in Italy, 6 in Japan, 21 in Spain, 2 in Kiev and one on the French Riviera.
Thanks to the licensing strategies and the synergies of the kids market with the Casillo Group and today with Dal Trading for the adult man / woman market, Valvola is finally ready for a definitive evolution, which will slightly change its positioning on the latter market. more mature target, while continuing to wink at Millennials.
Research and attention to the product is, and will be, an essential factor in the "new chapter" of the brand's growth, so the Valvola FW22 / 23 collection, which will be at Pitti Immagine Uomo 101 for the first time, is enriched with new types of products such as knitwear, outerwear and trousers that complement the iconic t-shirts and sweatshirts.
A first new collection that continues to take its cue from the street, a total look born from a skilful mix of materials that define the new image of VALVOLA.
The black and white colors create an essential frame where more advanced and sophisticated colors alternate to complete the picture.
The company's goal is to expand its presence abroad, initially on the European market (in particular Germany, Austria, Switzerland, France and Benelux) and then also approach territories such as the CIS countries, United Arab Emirates, Korea and China.