Plus is a project of customisation put in the hands of the world of fashion and defined by its attention to detail, use of materials of the utmost quality and profound technical innovation. Plus is added value and refers to the beauty of self-expression. Every single Pluser comes to life in our unique and creative laboratory where production techniques are pushed to the limit, constantly offering a vast variety of colours and effects. Our laboratory resembles a contemporary artistic workshop in continuous evolution where painting, flocking and laminated effects, combined with the creativity of the style office, are in balance to evoke the perfect alchemy. The heart of the project is the desire to give everyone the opportunity to become their own stylist. My Plus is the blank canvas that allows you to mirror your creativity and personality using the Plusers.