Right from the very beginning, MOMODESIGN has been synonymous with fabulous design, Italian style, and innovation. This brand holds strong ties to its roots, whilst remaining contemporary and innovative at the same time. It has been able to understand and anticipate market trends, by aiming for quality and innovation, as well as continually experimenting with new aesthetic/functional concepts. This Italian brand is known all over the world for its iconic product, the “helicopter pilot” demi-jet motorcycle helmet, as well as for its recognisable style that is closely linked with the conceptualisation of design, and whose aesthetic style is timeless no matter how often the fashions change. The brand has a strong identity and its own philosophy. Its values have remained unchanged over the years and have been a permanent focus of the strategy that the company’s president, Marco Cattaneo, wanted to implement. After working for 25 years as the managing director of the Momo Group, the world-leading company for luxury car accessories, Marco Cattaneo bought MOMODESIGN in 1998 after the group had been sold to an American company. Marco Cattaneo’s initial idea: “MOMODESIGN was created to develop the interior design of cars. But I had the foresight to realise it could become a technical and innovative brand that was connected to our culture and style, as well as exhibiting a type of identity that wasn’t on the market. It would offer unique and accommodating concepts that would be suitable for a world experiencing fast globalisation. These are all important characteristics for developing other products bound together by design and innovation, which would have the ability to become a point of reference for young buyers. And so that’s what we did”.
In 1981, following on from the international success achieved by MOMO, a design centre was established within the same company, which specialised in the research and development of interior car design: MOMODESIGN. Right from the start, the MOMODESIGN Design Centre has been alternating between carrying out research in the automotive industry and developing projects within the lifestyle sector. It is this technological DNA that led to the creation of a range of men’s accessories, which are made out of innovative materials such as carbon fibre, titanium, and magnesium. These formed part of the brand’s first identity, and have continued to be passed down over time.
FROM GENERATION TO GENERATION
Marco Cattaneo, the current president of MOMODESIGN, is passing on the company heritage to the next generation of his family, who have been able to embrace their calling to take the design company and transform it into a lifestyle brand. Every day they work hard on researching innovative solutions in terms of safety and Italian-made excellence. Paolo Cattaneo, the current managing director of the company, runs the family business together with his sister Eleonora, whilst ensuring that its heritage and the brand’s sense of tradition are upheld. Paolo Cattaneo’s vision for the evolution of the brand is based on a simple and authentic “urban standard” concept, which envisages the transformation of MOMODESIGN into a contemporary urban fashion icon for all those who experience all sides to city living. “Men have always been at the centre of our thoughts, taking into account their wishes, their needs, and their urban lifestyle”, explains Paolo Cattaneo. “Cities that are continually evolving, and which are at the forefront of new trends, are our inspiration. This is our starting point when developing new products, which we enrich with elements of design, style, and functionality to satisfy new requirements and expectations as they come along”. The development and diversification of new types of products related to the world of electric urban mobility is in keeping with this strategy and plays a part in the future goals of the company. Its commitment to taking an innovative approach to research and safety is a permanent focus of its strategy; the brand has even developed a technology centre to continue guaranteeing high quality and innovation on a continual basis. In collaboration with the Istituto Italiano di Tecnologia (Italian Institute of Technology) in Genoa, the MOMODESIGN design centre has created the first graphene helmet. Graphene is the strongest material in existence, whose mechanical properties are better than steel or any other material. This marks the beginning of a new era of products that are able to make the most of the potential of integrating twodimensional materials into the structure of conventional ones.
OUR DNA AND UNIQUE MARKET POSITIONING
A unique heritage is the main asset of the MOMODESIGN brand, and it runs throughout the whole company strategy. The brand’s sense of uniqueness can be seen through its history, its sense of tradition, and its recognisability thanks to the reputation of its logo. With an almost 40-year-long history, the brand fuses its DNA into its innovative and versatile products, with its recognisable elegance and quality.
As the brand has evolved over the years, the MOMODESIGN Design Centre has remained the creative core of the company. The guidelines for the stylistic coordination of its various products are drafted here, in collaboration with the marketing department, which defines their strategies by planning the launch of the company’s collections onto the market and analysing the performance of their debuts at trade fairs and sales outlets. This is where all co-branding projects are developed. Thanks to the brand’s success during the first few years of the 2000s, MOMODESIGN has paired its brand up with major multinational companies to collaborate on prestigious co-branding projects. These companies include Lancia, Yamaha, Renault, Ducati, Trussardi, and Bulgari. MOMODESIGN closely follows the entire evolutionary and productive process of its creations, which starts with the development of their designs, and entrusts the brand to its partners for their production and distribution. Honesty and transparency are the foundations of these partnerships. Maintaining the high quality of its out-licensed products is guaranteed by its decision to only collaborate with companies who have quality, craftsmanship, and innovation as common denominators, as well as having a competent and widespread international distribution network.
A spacious workshop without any partition walls, and offices filled with materials, colours, instruments, designers, and architects: our diverse team is our most important resource, and thanks to its knowledge acquired over the years, it is able to exhibit the know-how of the company across various fields. As well as providing services to its own brand, the MOMODESIGN Design Centre has for years been working as a product consultant for companies working in various industries: consumer electronics, air-conditioning, household appliances, professional equipment for the photography, medical, and lighting industries, sports accessories, and furnishing accessories. “We have an unusual mix of know-how, which has been acquired by developing projects for both the brand and for third-party companies, which has allowed us to learn about different fields and acquire a varied range of skills”, explains Paolo Cattaneo. “This has helped us to open up our horizons in terms of creativity, research, and experimenting with innovative solutions. The variety of this amassed experience has enabled the Design Centre to showcase the spirit of each brand in the best way possible”. The work is carried out amongst a team, who, by combining and sharing their ideas, insights, and expertise, help to bring out the distinctiveness of each individual, which enables everyone to share in their personal and professional growth.
VALUES AND PHILOSOPHY
The innovative spirit of the brand is rooted in our know-how, which has been the energy force driving us to always remain one step ahead and to achieve ambitious goals. The philosophy behind MOMODESIGN is closely linked to the brand’s values and is associated with its unique history, which has always followed themes connected to speed, sport, and dynamism, the interests of men, and their passions. The company believes in the value of consistency, which has allowed us to create an exclusive and recognisable style. This style follows certain stylistic criteria that do not adhere to the frenetic dynamics of the fashion industry, and instead are based on a dynamic and contemporary vision of the future, so that we can continually and consistently evolve our image.
THE COLLECTION AND EXPANDING OUR PRODUCT RANGE
Watches and glasses are some of the company’s historic products, whose innovative designs have created an identity within their respective sectors. The MOMODESIGN Design Centre showcased the time and style of the beginning of the ‘80s with its “Essenziale” watch, an object of pure design that left a mark on this era by being displayed in the exclusive MoMA Museum gallery in New York. The FGTR helmet is an iconic product that allowed the brand to achieve international recognition within the motorcycle sector and elsewhere. The know-how acquired by the brand over the last twenty years in this sector has today pushed it to develop new types of helmets for other sectors, such as for SKIING, thus strengthening and showcasing the theme of safety and technology to its fullest. Over the last few years, MOMODESIGN has developed other types of products, with the intention of also expanding its presence in the fashion world, with a range of products that include a clothing line and bags. These are always created with technical and design-oriented features that are ideal for a city environment, as well as being in keeping with the urban standard concept. Unique design objects are present in the new collection of mobile phones: luxury devices with a sophisticated and exclusive design. Last creation representative of Made in Italy and Italian quality, the new selection of wines labeled Momodesign made with the Villa Oppi winery. Reinforcing their urban mobility strategy, electrical products have also been developed, such as city bikes, electric hoverboards. “These days, as well as establishing licences within the lifestyle sectors”, concludes Paolo Cattaneo, “we are broadening our horizons by developing new concepts that will fuse the interior design side of the brand together with a new collection of ceramics, and forge new partnerships within the sector together with brands who manufacture lighting appliances, window fixtures, and handles. This multidisciplinary nature of ours has further contributed to the evolution of the brand and its recognition in various fields”. Today, bringing all of their product lines to fruition requires following a strategy for positioning the brand at the high end of the market, to ensure a prestigious level of brand awareness across the world. Thanks to its tradition and the credibility earned by MOMODESIGN over the years, it has established a position of leadership across the main countries of Europe in the motorcycle helmet sector. The brand is embarking upon a selective expansion of the commodity-related products that complement their main business, and integrating its values into them in a distinctive and unique way.