Brand Profile
The concept behind VERYRARE c/o RAF REYES™ is to reference Design’s history and signal its existence within the colliding worlds of archive and 21st-century fashion. Selected visuals feature different universes ranging from collector 90s aesthetics to contemporary sub-and surculture imagery. Put on steroids or low-fi’ed for a fresh & reimagined clothing style, opposing ideas speaking to one another, and turned into very rare pieces.
“VR is my attempt as 1. a Parisian, 2. a Royal College of Art post-graduate, 3. a fashion designer and 4. a (collage/assemblage) visual artist to mix street & couture, with a museum twist. Making art wearable and democratize what’s otherwise unaffordable” — Raf Reyes®®