Pitti Uomo 107 Final figures

Pitti Uomo 107
Final figures

News

Edition 107

17.01.2025

An energetic edition of the fair

Compared to twelve months ago, it is primarily these international buyers (+6,5%) driving this energetic edition of the fair, while attendance from Italy remains stable.
The total number of visitors reached approximately 20,000.
A positive and important signal for the global men’s fashion industry and for the entire Made in Italy ecosystem

The entire menswear sector needed such a positive edition of Pitti Uomo, to break out of the climate of anticipation and uncertainty. Most of the credit, needless to say, goes to the exhibitors: first, because they renewed their trust and investment in the event; second, because they brought collections characterized by exceptional production quality, stylistic research, and numerous innovative elements. Last but not least, it seems to me that many price lists reflect a balanced relationship between properly valuing materials and craftsmanship and aligning with the cautious approach currently expressed by consumers.

— Raffaello Napoleone, CEO of Pitti Immagine

The Pitti Uomo 107 (January 14–17, 2025) final attendance figures confirm the forecasts shared during the fair: Italian buyers totaled approximately 8,300, maintaining the same levels as last year, while international buyers reached 5,000, marking a +6.5% increase. Overall, the number of buyers reached 13,300, with total visitors nearing 20,000.

All major international markets have shown growth, with double-digit increases from Spain, Japan, Belgium, and the United States. Buyers from Northern and Eastern Europe have also performed exceptionally well.
The countries leading in attendance are Germany, Spain, the United Kingdom, the Netherlands, Turkey, Japan, the United States, France, Switzerland, Belgium, Greece, Russia, Austria, Portugal, South Korea, China, Sweden, Canada, Poland, Ireland.

Walking through the halls and corridors, I’ve encountered a lot of satisfaction among exhibitors. This is due not only to the quantity and quality of the buyers but also to the fair’s very identity as a global platform for exchanges and an irreplaceable channel of communication, particularly at this critical point in the sales season. I also appreciate that many exhibitors have spoken in terms of the broader system, rather than focusing solely on individual businesses. There is a sense of solidarity that I have rarely felt this strongly.

— Agostino Poletto, General Director of Pitti Immagine