Brand Profile
MONTSENU is a Seoul-based ready-to-wear brand that romanticizes the spirit of sustainability through a deeply experimental and poetic lens.
● Identity
The name MONTSENU, meaning "dreaming of a new world," reflects the brand’s fascination with the duality and irrationality of romanticism. Guided by the motto "harmony within chaos," MONTSENU envisions a paradigm beyond time and gender, where ideals and aesthetics transcend conventional boundaries.
● Inspiration
Drawing from cultural and artistic movements rooted in experimentation, as well as historical paradigm shifts, the brand reinterprets overlooked classical ideas through a modern, avant-garde aesthetic. MONTSENU seeks to revive forgotten values with a bold and contemporary voice.
● Design Direction
Every collection evokes imagined landscapes and abstract experiences, creating spatial environments where garments become portals of expression. MONTSENU’s signature is found in its architectural silhouettes, liberated patterns, mystical color palettes, rich textures, and handcrafted embellishments—each piece designed to awaken new emotions.
● Sustainability
With a strong sense of responsibility toward the environmental and social challenges of the fashion industry, MONTSENU is committed to building a circular, sustainable system. The collections incorporate upcycled deadstock and recycled materials, as well as restructured pieces made from deconstructed clothing. Through borderless design, the brand fosters cultural inclusivity and promotes conscious consumption.