relaunch the iconic soccer shoe
Bikkembergs and Gosha Rubchinskiy join forces to relaunch the brand's iconic soccer shoe, reinterpreted with an innovative design that blends sporting roots with a contemporary lifestyle aesthetic. The new model will be presented on June 17, 2025, on the opening day of Pitti Immagine Uomo, and will be available immediately thanks to a "see now, buy now" formula.