21 - 23 February 2021


Brand Profile

Baracuta is one of the historic brands of British clothing. Born in Manchester in 1937, its iconic G9, G4 and G10 have become timeless classics. The G9, also known as Harrington Jacket, is still one of the most celebrated icons in the history of menswear; created by the Miller brothers in 1937, with the distinctive Fraser Tartan lining, granted to the Miller by Lord Fraser, of the Lovat family and recognisable from the unmistakable umbrella motif on the back. The G9 cult exploded in the 1950s with its distribution in the United States and the adoption of the brand by celebrities in the film and music industry. In 1964 Baracuta G9 became universally known as the "Harrington" jacket thanks to the popularity of Ryan O'Neal who wore it in the role of Rodney Harrington in Peyton Place. In recent years this classic British style icon, has also been adopted by several youth subcultures, including mod, punk, skinhead and various English rockers. Baracuta's flagship store is in Milan, Via de Amicis 24.


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