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Welcome to Pitti Connect
Editorial
Edition 99
11.01.2021
The Platform That Lets You Experience Pitti Uomo 99 From Anywhere in the World
Pitti Uomo is where the menswear calendar officially begins. It’s the place the fashion community comes together to celebrate the new season’s collections, connecting brands with buyers and journalists to form new relationships and new discoveries. This year, we are proud to announce Pitti Uomo 99. Our exciting online platform Pitti Connect will launch on 12 January and will regularly release new content through the end of March.
Following the success of last year’s Pitti Connect, we are bringing it back to be your central hub for everything you need for Pitti Uomo 99, from the convenience of your own home. Now, you can easily browse collection previews for this year’s exhibitors, including exclusive insights into their special projects. Buyers and journalists will also be able to contact exhibitors directly and book appointments for virtual showroom tours. 
For new discoveries and experiences, Pitti Connect will feature original content, including features on top buyers and their product selections from the fair, brand histories, interviews with designers, and walkthroughs to guide you through the fair. 
You can already get excited about several exclusive Pitti first previews of some of our favourite labels FW21 collections. Starting the festivities this year will be a special opening featuring Brunello Cucinelli. On 12 January, the Italian menswear designer will livestream a special event from the brand’s HQ in Solomeo, previewing their FW21 collection. On Wednesday 13 January, Claudio Marenzi of Herno and Laminar will host an exclusive preview of its FW21 collection focusing on their Herno Globe line which is dedicated to the brands green products. Thursday 14 January will see Kiton give a sneak peek to the public behind the doors of their atelier in Napoli. Finally on 21 January, Lardini will present their FW21 collection live from the production spaces of their Marche Region headquarters.
These collaborations, which begin with special events in digital format are a kind of manifesto of the overall project we are proposing to our exhibitors.

— Agostino Poletto, General Manager of Pitti Immagine

For now sit back, relax and stay up to date with everything Pitti Uomo 99 on Pitti Connect.