12.01.2026

06:00 PM - 09:00 PM | Eredi Chiarini

ICON

Cocktail. By invitation only

• via Porta Rossa 33r, Firenze

12.01.2026

from 7:00pm | The James Hotel Firenze - 1564 Lounge Bar

Firenze Made in Tuscany Magazine

Dj set & tasting. In collaboration with Codanera. By invitation only

• via di Mezzo 20, Firenze

12.01.2026

08:00 PM | Stazione Leopolda

Centro di Firenze per la Moda Italiana

Dinner. By invitation only

• viale Fratelli Rosselli 5, Firenze

12.01.2026

04:00 PM - 08:00 PM | Villa Biagiotti

ZEROW

Gabriele Rorandelli presents to the press the new edition of the Material Library project, featuring over 5,000 fabrics and leathers recovered from the luxury industry. With the participation of Archivio Gherardini. By invitation only

• Viale Belfiore 35, Firenze

12.01.2026

05:30 PM - 07:30 PM | The Kitchen & The Bar - THE PLACE Firenze

Friends of The Place of Wonders con Bianchi & Nardi e Collebi

Event supporting The Place of Wonders Foundation, featuring the exhibition Materia: Origine e Divenire by Dario Garofalo on Tuscan artisanal craftsmanship. Cocktail party and photographic exhibition. By invitation only

• piazza Santa Maria Novella, 7, Firenze

12.01.2026

06:00 PM - 08:00 PM | The St. Regis Florence

MAARNY X The St. Regis Florence 

Cocktail with a live performance by the St. Regis Orchestra. By invitation only

• Piazza Ognissanti 1, Firenze

13.01.2026

10:30 AM | UniCredit Theatre, Sala della scherma, Fortezza da basso

Opening
Pitti Immagine Uomo 109

Opening press conference. By invitation only

13.01.2026

01:00 PM - 02:00 PM | Central pavilion, ground floor, stand Q/14

L’Impermeabile

Aperitivo

• Connect page: L'IMPERMEABILE

13.01.2026

02:00 PM | UniCredit Theatre, Sala della scherma, Fortezza da basso

Sebiro Sanpo

Welcome and start of the Japanese style suit walk parade

13.01.2026

03:00 PM | Costruzioni Lorenesi, Ground Floor

Scandinavian Aperitivo

13.01.2026

03:30 PM - 05:00 PM | Central pavilion, ground floor, stand H/1

Class Editori

Class Editori presents Trend Hub, a place to write about upcoming trends together. A toast, an idea, your trend on the wall

13.01.2026

04:00 PM - 06:00 PM | Area monumentale, sala delle colonne

CARL GROSS + CG – CLUB of GENTS

Afterwork Aperitivo

• Connect page: CARL GROSS  - CG - CLUB OF GENTS

13.01.2026

04:00 PM - 06:00 PM | UniCredit Theatre, Sala della scherma, Fortezza da basso

TextilWirtschaft connect

Get together cocktail. By invitation only

13.01.2026

04:00 PM - 06:00 PM | Rondino, Stand 9

Zuitable

Aperitivo with live raffle

• Connect page: ZUITABLE

13.01.2026

05:00 PM | Polimoda – Manifattura Campus

Marc Leschelier – Shifting Identities: Art, Movement, and the Self

Guest lecture with Marc Leschelier, French architect and sculptor, creator of the site-specific installation Ancient/New Site, produced at the Fortezza da Basso. Moderated by nss magazine. By registration

• Via delle Cascine 35, Firenze

13.01.2026

06:00 PM - 09:00 PM | Limonaia di Villa Vittoria

This is Histores

A special cocktail event dedicated to the Histores community. By invitation only

• Piazza Adua, Firenze

13.01.2026

06:30 PM - 09:00 PM | WP Store

WP Archivio

The Scout Camp- an immersive project where WP Archivio’s storied heritage meets Cocci’s contemporary vision of vintage.A space dedicated to looking back, reworking the past, and imagining what’s next.

• via della Vigna Nuova, 75/R, Firenze

13.01.2026

07:00 PM | Cattedrale dell’Immagine

Distretto12

DECADE I° – Celebrating 10 Years of Style. Cocktails, food and music in a unique setting. Celebration 7:00 PM -Party from 9:00 PM. By invitation only

• piazza di Santo Stefano, Firenze
• Connect page: DISTRETTO12

13.01.2026

08:30 PM | Palazzo Corsini

Brunello Cucinelli

Dinner. By invitation only

• Lungarno Corsini 10, Firenze
• Connect page: BRUNELLO CUCINELLI

13.01.2026

06:00 PM - 09:00 PM | European School of Economics (ESE)

Io che nasco immaginaria [I, who am born imaginary]
Book presentation

With the author Chiara Boni and Cristina Vittoria Egger. Followed by a cocktail reception featuring a showcase of Made in Italy designers

• Borgo SS Apostoli 19, Firenze

13.01.2026

06:00 PM - 09:00 PM | Gerard

Cuoio di Toscana
L'Arte del Mocassino

Presentation of the Gerard x Cuoio di Toscana capsule collection that combines traditional craftsmanship with a contemporary aesthetic. Cocktail. By invitation only

• via sassetti 13r, Firenze

13.01.2026

06:00 PM - 08:00 PM | Manifattura tabacchi - Building B6

Ecoalf & Rifò

Opening of the boutique with Javier Goyeneche andNiccolò Cipriani. By invitation only

• via delle Cascine 35, Firenze

13.01.2026

06:00 PM - 09:00 PM | The Hoxton Firenze

Istituto Marangoni Firenze
Innovative Accessory Challenge

An international contest for young fashion and accessory design talents. Panel talk & cocktail. By invitation only

• Via San Gallo 97, Firenze

13.01.2026

06:30 PM | Showroom Magazzini Bracchi

Ivan Capelli: That Time When… Memories of Life and Racing [Ivan Capelli quella volta che… memorie di vita e di corse]
Book presentation

Presentation with the author Ivan Capelli. Organized by Finstar in collaboration with L.B.M. 1911 and Firenze Made In Tuscany Magazine. By invitation only

• via delle Terme 57, Firenze

14.01.2026

07:15 AM | meeting point: Ditta Artigianale

Prohibited Running Club

Prohibited Runners Tee for every participant!Group warm-up session.Two pace groups: approx. 5km @ 6:30 min/km and 6km @ 5:30 min/km.It's about moving together & a big dose of fun. Open for every level!Please sign up at STRAVA

• via dello Sprone 5r, Firenze
• Connect page: PROHIBITED

14.01.2026

09:30 AM - 11:30 AM | Costruzioni Lorenesi, Ground Floor

Scandinavian breakfast

14.01.2026

10:00 AM - 11:30 AM | Central pavilion, ground floor, Stand B/14

Daniele Alessandrini

Coffee break with the press

• Connect page: DANIELE ALESSANDRINI

14.01.2026

10:00 AM - 12:00 PM | Central pavilion, top floor, stand H/2-4

Lodenfrey

Hubertus Reimagined: the original loden reinterpreted by Giglio Tigrato between upcycling and contemporary experimentation. Aperitif

• Connect page: LODENFREY

14.01.2026

10:30 AM | Central Pavilion, Lower Floor, Spazio Carra

Consinee
Echoes of Craft

A site-specific installation curated by Sara Sozzani Maino and Galib Gassanoff. Presentation

• Connect page: CONSINEE

14.01.2026

10:45 AM | Pitti Club, Costruzioni Lorenesi, first floor

Federazione Moda Italia-Confcommercio
Fashion Distribution: Between Crisis, Change and Opportunity
 

Talk

14.01.2026

11:00 AM - 12:00 PM | Central pavilion, lower floor, stand T/21

Gabriele Pasini

Gabriele Pasini meets with the press and partners to present the denim capsule created in collaboration with Memory’s. Special guest Bruno Barbieri

• Connect page: GABRIELE PASINI

14.01.2026

11:15 AM | UniCredit Theatre, Sala della scherma, fortezza da basso

Keeling

Wear the Nature. Responsibility as the raw material, style and color as language. Panel with: Andrea Claudio Galluzzo, Raffaello Napoleone, Massimiliano Giornetti, Matteo Minà, and Eva Desiderio. Moderator: Cinzia Malvini

• Connect page: KEELING

14.01.2026

11:15 AM | Piazzale delle Ghiaia

Woolrich

Press conference in English, at 12pm in Italian

• Connect page: WOOLRICH

14.01.2026

11:30 AM - 01:00 PM | Armeria

Ecco

Presentation of the new ECCO.Kollektive collection at PITTI Uomo 2026, featuring designer Craig Green and the brand White Mountaineering

• Connect page: ECCO

14.01.2026

11:30 AM - 01:30 PM | Sala delle Nazioni, Stand B/4

Gimmi Jeans

Hemp: the only possibility for a sustainable textile. Hemp textiles presentation, launch of the Canapa fragrance with LabSolue, and loom workshop. In collaboration with Lampoon Magazine

• Connect page: GIMMI JEANS

14.01.2026

11:30 AM - 01:30 PM | Padiglione Cavaniglia, Stand 24

Soldini80

Sneakers Culture Club. Meet&greet with Silvia Rossi,Ilaria Sirena of " I Trentenni" and Fabio Calò

• Connect page: SOLDINI80

14.01.2026

11:30 AM | Central pavilion, ground floor, stand K/11-13 L/12-14

Yes Zee

Special guest at the stand Ignazio Moser

• Connect page: YES ZEE

14.01.2026

11:30 AM | Central pavilion, top floor, stand D15

labo by marvielab

Fil Rouge. Performance

• Connect page: LABO BY MARVIELAB

14.01.2026

12:30 PM - 02:00 PM | Central pavilion, lower floor, stand U/1-3 V/2-4

L.B.M. 1911

Special guest at the stand the Italian world champion fencer Tommaso Marini. By invitation only

• Connect page: L.B.M. 1911

14.01.2026

01:00 PM - 03:00 PM | Central pavilion, lower floor, stand S2-6

Tombolini

The Flow of Time and the Art of Tailoring. Presentation

14.01.2026

02:00 PM | UniCredit Theatre, Sala della scherma, Fortezza da basso

Brunello Cucinelli & Mr Porter

The New Language of Men’s Elegance. A Conversation on Style
Hosted by Brunello Cucinelli and Toby Bateman, with the kind attendance of Nick Sullivan

• Connect page: BRUNELLO CUCINELLI

14.01.2026

02:30 PM - 04:30 PM | Sala delle nazioni, stand B1

Pantofola d’Oro

Kim Williams, CEO of Pantofola d’Oro, meets the press to celebrate the brand’s 140th anniversary and present the new FW26 collection created in collaboration with designer Thebe Magugu

14.01.2026

03:00 PM - 05:00 PM | Central pavilion, top floor, stand B7

Gabriel Stunz

Up Close with Gabriel Stunz – Meet the Designer. Intimate aperitivo for the presentation ofthe collectionLes cendres de Lescaut

• Connect page: GABRIEL STUNZ

14.01.2026

03:00 PM - 04:00 PM | Sala delle Nazioni

New Standard Japan Leather Project

A project by the Japanese Ministry of Economy, Trade and Industry, featuringsix leather brands. Welcome reception with sake and Japanese sweets

• Connect page: A LEATHER - NEW STANDARD JAPAN LEATHER PROJECT  - BRIGHTWAY - NEW STANDARD JAPAN LEATHER PROJECT  - REGAL SHOE & CO - NEW STANDARD JAPAN LEATHER PROJECT  - TAAKK - NEW STANDARD JAPAN LEATHER PROJECT  - TAANNERR - NEW STANDARD JAPAN LEATHER PROJECT  - TEP_P - NEW STANDARD JAPAN LEATHER PROJECT

14.01.2026

03:00 PM | Central pavilion, top floor, stand D15

labo by marvielab

Fil Rouge. Performance

• Connect page: LABO BY MARVIELAB

14.01.2026

04:00 PM - 06:00 PM | Padiglione delle ghiaia, stand 7

Bogner

Winter Lounge: A Bogner Moment. Cocktail in an inspiring atmosphere exploring the BognerF/W 2026 Menswear.By invitation only

• Connect page: BOGNER

14.01.2026

04:00 PM | UniCredit Theatre, Sala della scherma, Fortezza da basso

TANGTSUNGCHIEN

Fashion presentation exploring structure, material, and the tension between body, space, and form. By invitation only

• Connect page: TANGTSUNGCHIEN

14.01.2026

04:00 PM - 06:00 PM | Central pavilion, lower floor, Stand R/18

Tiger of Sweden

Celebratory cheer to discover the craftsmanship and narrative behind the Fall Winter 2026 menswear collection. Cocktail. By invitation only

• Connect page: TIGER OF SWEDEN

14.01.2026

05:00 PM | Magazzino 07, Fortezza da Basso

SHINYAKOZUKA
Special Event

Fashion show. By invitation only

14.01.2026

05:30 PM - 08:00 PM | Eredi Chiarini

Berwich

Cocktail. By invitation only

• via Porta Rossa 33r, Firenze
• Connect page: BERWICH

14.01.2026

06:00 PM | Palazzina Reale di Santa Maria Novella

Hed Mayner
Guest Designer

Fashion show. By invitation only

• piazza della stazione 50, Firenze

14.01.2026

07:00 PM | Ristorante Onde - Four Seasons Hotel

Firenze Made in Tuscany Magazine

Presentation of the magazine in collaboration with BMW. Cocktail party. By invitation only

• via Gino Capponi 46, Firenze

14.01.2026

07:30 PM | Giardino Corsini

Woolrich

Garden aperitif, followed by dinner. By invitation only

• via della Scala 115, Firenze
• Connect page: WOOLRICH

14.01.2026

08:30 PM - 11:00 PM | Gerarard Loft

Keeling

Wear the Nature. Grow the Future. One night in Keeling. Click here to register

• via dei Pecori 36R, Firenze
• Connect page: KEELING

14.01.2026

from 6:00pm | Villa Biagiotti

ZEROW

Presentation of the Material Library, the Archivio Gherardini, and installations created for the new edition of the project that brings together Fashion, Art, and the Circular Economy. Cocktail reception. By invitation only

• Viale Belfiore 35, Firenze

14.01.2026

05:00 PM - 07:00 PM | The Social Hub Florence Lavagnini

Istituto Modartech
Mix & Match - The Art of Making

A creative exhibition of Fashion Design projects. Four thematic areas (leather, knitwear, natural fabrics, and tech materials) combine vision, craftsmanship, and responsible innovation

• viale Lavagnini 70-72, Firenze

14.01.2026

05:00 PM - 08:00 PM | LuisaViaRoma

LuisaViaRoma 

Presentation of the new Adidas L.A Trainer. Music & Drinks

• Via Dei Tosinghi 52r, Firenze

14.01.2026

06:00 PM - 09:00 PM | Hotel Savoy

Salon of Excellence

The Olympians of Handmade powered by Lanificio Ermenegildo Zegna.
The finest bespoke tailors interpreting the Ermenegildo Zegna cloth, inspired by the Winter Olympic sports. Showcasing supreme style & top craftsmanship of Valentino Ricci of Sciamat & Franco Puppato (Italy), Francesco Florio (France) & Roland Schmidt (Germany) with Siniscalchi Milano (bespoke shirts), Voglio Napoli (handmade pants) & Omega Gloves. Event curated by DeGorsi. Cocktail reception.By invitation only

• Piazza della Repubblica 7, Firenze

14.01.2026

06:30 PM - 08:30 PM | The Social Hub

Telacruda

Degree zero.Dinner & Music. By invitation only

• Viale Spartaco Lavagnini 70/72, Firenze 

15.01.2026

10:00 AM | Polimoda – Manifattura Campus

Hed Mayner – The Moving Silhouette: Fashion as a Living Form

Guest Lecture with Hed Mayner, Guest Designer Pitti Immagine Uomo 109. Moderated by nss magazine. By registration

• Via delle Cascine 35, Firenze

15.01.2026

10:00 AM - 12:00 PM | UniCredit Theatre, Sala della scherma, Fortezza da basso

Spain Fashion Breakfast – Stories of Spanish Fashion

Breakfast event celebrating the excellence of Spanish menswear at Pitti Uomo

• Connect page: A. LEYVA  - ANDREU  - ELPULPO  - LOVAT & GREEN  - MIGUEL BELLIDO  - MWM MOD WAVE MOVEMENT  - NATURAL WORLD  - ODDA  - PITAS  - REY PAVÓN  - SATORISAN  - SCHARLAU  - VERBENAS  - VICTORIA  - ZAMPIERE

15.01.2026

11:30 AM | Central pavilion, top floor, stand D15

labo by marvielab

Fil Rouge. Performance

• Connect page: LABO BY MARVIELAB

15.01.2026

01:00 PM - 02:00 PM | Central pavilion, top floot, stand H/13

ASICS Walking

Drinks and light refreshments while experiencing the collection and the brand philosophy ASICS Technology

• Connect page: ASICS WALKING

15.01.2026

03:00 PM | Refettorio di Santa Maria Novella

SOSHIOTSUKI
Guest Designer

Fashion show. By invitation only

• Piazza Santa Maria Novella 18, Firenze

15.01.2026

03:00 PM | Central pavilion, top floor, stand D15

labo by marvielab

Fil Rouge. Performance

• Connect page: LABO BY MARVIELAB

15.01.2026

05:00 PM | Presidenza Regione Toscana

Future Roots: Young Talents Shaping Tuscan Identity

An initiative promoted by the Regione Toscanaand Giovanisì, in collaboration with ITS MITA Academy, aimed at students of fashion and design programs in Tuscany. Exhibition of the works and a talk with guests and students.

• Piazza Duomo 10, Firenze

15.01.2026

07:00 PM | Palazzo Gondi

San Niccolò Real Estate Magazine

Presentation of the magazine. Cocktail. By invitation only

• via dei Gondi 2, Firenze