15.06.2026

07:00 PM - 10:00 PM | Zefiro Rooftop W Hotel Firenze

Firenze Made in Tuscany Magazine

Presentation of the new issue in collaboration with Burberry. Cocktail Party & Djset. By invitation only

• via del Melarancio 1, Firenze

15.06.2026

08:00 PM | Manifattura Tabacchi

Centro di Firenze per la Moda Italiana
Gala Dinner

Gala dinner. By invitation only.

• via delle Cascine 33-35, Firenze

15.06.2026

06:00 PM - 09:00 PM | 25hours Hotel Firenze

style in progress

Celebration and launch of style in progress's 100th issue. By invitation only

• piazza San Paolino, Firenze

15.06.2026

06:30 PM | see invitation

Polimoda
Graduate Show 2026

Fashion show. By invitation only

16.06.2026

07:30 AM | Starting point: Café Floret

Prohibited Running Club

Start Your Day Right! Register ON STRAVA

• via di San Niccoló 81R, Firenze
• Connect page: PROHIBITED

16.06.2026

10:30 AM | UniCredit Theatre, sala della Scherma, Fortezza da Basso

Opening Pitti Immagine Uomo 110

Press conference. By invitation only

16.06.2026

11:00 AM - 02:00 PM | Costruzioni Lorenesi, ground floor, stand 5

OVER/D

Sweet moments with Minuto Bauli. DJ set. By invitation only

• Connect page: OVER/D

16.06.2026

02:00 PM - 03:00 PM | Padiglione delle Ghiaia, stand 5

rag & bone

Happy hour to discover the SS27 collection. By invitation only

• Connect page: RAG & BONE

16.06.2026

03:00 PM | piazzale delle Ghiaia, stand 3

Sundek

Press conference

• Connect page: SUNDEK

16.06.2026

from 3.30PM | Padiglione delle Ghiaia, stand 3

Duno

Aperitivo. By invitation only

• Connect page: DUNO

16.06.2026

04:00 PM | Central pavilio, top floor, stand F/9

Bonastre

Presentation of the exclusive image-led capsule and previewing S/S 27. Cocktail

• Connect page: BONASTRE

16.06.2026

04:00 PM - 06:00 PM | Terrazza UniCredit Theatre, sala della Scherma, Fortezza da Basso

TextilWirtschaft Connect

TextilWirtschaft connect. Celebrating 80 years of TW. Cocktail. By invitation only

16.06.2026

04:00 PM - 07:00 PM | Cortile della Polveriera

ellesse

Club Pop. Join ellesse & Luxardo for cocktails, music and post-court sundowners. What happens on court… stays on court.

• Connect page: ELLESSE

16.06.2026

06:00 PM - 09:00 PM | American Vintage

American Vintage

Cocktail and djset

• Via Dei Pecori 12-18r, Firenze
• Connect page: AMERICAN VINTAGE

16.06.2026

06:00 PM - 09:00 PM | Gianni Lupo

Gianni Lupo

Presentation of the SS27 collection “Modern Refinement” e “Modern Wanderer”. Cocktail with DJ set. By invitation only

• Via de' Cerretani 41r, Firenze
• Connect page: GIANNI LUPO

16.06.2026

06:00 PM - 09:00 PM | Giardino di Villa Vittoria

Histores

Cocktail. By invitation only

• piazza Adua, Firenze

16.06.2026

06:30 PM - 09:30 PM | The Westin Excelsior

Berwich

Presentation of the SS27 collection New Genesi. Exlcusive artwork by Sonja Quarone. Cocktail. By invitation only

• piazza Ognissanti 3, Firenze
• Connect page: BERWICH

16.06.2026

06:30 PM - 08:30 PM | Eredi Chiarini

Sanyocoat for Caruso

A cocktail celebrating the encounter between Sanyocoat and Caruso. By invitation only

• via Porta Rossa 33/r, Firenze
• Connect page: CARUSO

16.06.2026

07:00 PM - 11:30 PM | The Social Hub Belfiore

Mauna Kea

Presentation of the SS27 collection. Party with dj set. By invitation only

• viale Belfiore 55, Firenze

16.06.2026

08:00 PM | Central Club Firenze

Distretto12

Decade I° — Next. An immersive evening of cocktails, food, music and live performance. By invitation only

• via del Fosso Macinante 4, Firenze

16.06.2026

08:30 PM | Chiostro del Complesso di Santa Maria Novella

Brunello Cucinelli

Dinner. By invitation only

• piazza Santa Maria Novella, Firenze
• Connect page: BRUNELLO CUCINELLI

16.06.2026

04:00 PM - 06:00 PM | Palazzo Corsini 

Il Bisonte

SS27 preview and visit to the historical archive with the art bags created for Palazzo Strozzi

• via del Parione 11, Firenze

16.06.2026

05:00 PM - 08:00 PM | Studio 64

Bunhova by Bungaro
La stanza

Presentation of the men’s and women’s clothing and accessories collection

• via Il Prato 64, Firenze

16.06.2026

05:00 PM | Limonaia del Giardino di Villa Vittoria

Italia di moda 

Opening of the photographic exhibition. By invitation only

• piazza Adua, Firenze

16.06.2026

06:00 PM | Firenze, IED Ex Teatro dell'Oriuolo 

IED
Pathos Formulas

Exhibition and installation project curated by Francesca Gavin. By invitation only

• Via dell'Oriuolo 31, Firenze

16.06.2026

06:00 PM | Palazzo Gaddi (Tivoli Hotel)

Salon of Excellence
Yachting elegance showcase powered by Lanificio Ermenegildo Zegna 

A selection of bespoke tailors interpreting the Ermenegildo Zegna cloth, inspired by the world of Yachting . Showcasing international masters: maestro Franco Puppato, Roland Schmidt, Sartoria Ilario, Manuel Vanni, Florio, Nikos Dallas, Nelly Marika Alta Sartoria with Siniscalchi, Radic & Farmacia SS Annunziata. Summer cocktails & cigar reception by Black Tie to follow. Keynote by Ignatious Joseph. Event curated by DeGorsi. By invitation

• via del Giglio 9, Firenze

16.06.2026

06:00 PM - 09:00 PM | Numeroventi

Valstar × The Observer

Limited-edition jacket launch in collaboration with @thousandyardstyle. By invitation only

• via dei Pandolfini 20, Firenze

16.06.2026

06:30 PM - 11:30 PM | St.Regis Hotel

Cuoio di Toscana
He(ART)

Presentation of the capsule collection created in collaboration with Paul Andrew. By invitation only

• piazza Ognisanti 1, Firenze

16.06.2026

06:30 PM - 08:30 PM | Manifattura Tabacchi

Ecoalf and Rifò

Presentation of the SS27 collection: Mediterranean Stories. Crafting new memories. Drinks & live piano music

• via delle Cascine 35, Building B6, Firenze

16.06.2026

07:00 PM - 10:00 PM | Casa Museo di Massimo Listri

Conceria Sanpietro

Cocktail dinnatorie in collaboration with Firenze Made in Tuscany Magazine. By invitation only

• via Sant'Agostino 1, Firenze

17.06.2026

10:30 AM | Central pavilion, lower floor, Cavedio

Consinee

Presentation curated by Sara Maino and Galib Gassanoff

• Connect page: CONSINEE

17.06.2026

10:30 AM - 01:00 PM | UniCredit Theatre, sala della Scherma, Fortezza da Basso

Federazione Moda Italia-Confcommercio

New balances between production and fashion retail: strategies for a sustainable future. Talk. By invitation only

17.06.2026

10:30 AM - 11:00 AM | Costruzioni Lorenesi, ground floor, stand 5

OVER/D

Press Coffee Break with Minuto Bauli. By invitation only

• Connect page: OVER/D

17.06.2026

11:00 AM - 12:30 PM | Central pavilion, top floor, stand I/9

Born Outside

Step Inside a Live Shoot by Born Outside

• Connect page: BORN OUTSIDE

17.06.2026

12:00 PM | Magazzino 07, Fortezza da Basso

JiyongKim
Special Guest

Meet and Greet with the designer

• Connect page: JIYONGKIM

17.06.2026

12:00 PM | Central pavilion, ground floor, stand K/11-13 L/12-14

YES ZEE

Special guest at the stand Ignazio Moser

• Connect page: YES ZEE

17.06.2026

01:00 PM - 03:00 PM | Central pavilion, lower floor

Tombolini

Silvio Calvigioni presents Tombolini World Cup – Live Talk “Style on and off the field” and the winner of Tombolini for Kids 2 contest

• Connect page: TOMBOLINI

17.06.2026

03:00 PM | UniCredit Theatre, sala della Scherma, Fortezza da Basso

REALNESS - The Economics of Trust

The talk explores how authenticity creates relevance in contemporary retail through the perspectives of a selection of leading international retailers. Curated by style in progress

17.06.2026

from 3:30PM | Padiglione delle Ghiaia, stand 3

Duno

Aperitivo. By invitation only

• Connect page: DUNO

17.06.2026

03:30 PM - 05:30 PM | Area monumentale, sala delle Grotte

RefrigiWear & Murphy&Nye

From Archive to the Future. An immersive journey through heritage, archival pieces, and future perspectives, featuring live experiences, a DJ set, and cocktails

• Connect page: MURPHY&NYE  - REFRIGIWEAR

17.06.2026

04:00 PM | UniCredit Theatre, sala della Scherma, Fortezza da Basso

Emilio Pucci: The Astonishing Odyssey of a Fashion Icon

Book presentation with authors Idanna Pucci and Terence Ward, featuring the special participation of Suzy Menkes
The talk will be held in English

17.06.2026

04:30 PM - 06:00 PM | Lounge Filippo, central pavilion, top floor

The LEON Pitti Style Archive 

Cocktail to celebrate the photographic exhibition

17.06.2026

06:00 PM - 09:00 PM | Chiostro del Complesso di Santa Maria Novella

Centro di Firenze per la Moda Italiana

Aperitif with chefs and local food excellence. By invitation only

• piazza Santa Maria Novella, Firenze

17.06.2026

06:00 PM - 09:00 PM | Flow Run

Copenaghen Studio

Cocktail. By invitation only

• piazza degli strozzi 16r, Firenze
• Connect page: COPENHAGEN STUDIOS

17.06.2026

06:00 PM - 09:00 PM | Gianni Lupo

Gianni Lupo

Presentation of the SS27 collection “Modern Refinement” e “Modern Wanderer”. Cocktail with DJ set. By invitation only

• Via de' Cerretani 41r, Firenze
• Connect page: GIANNI LUPO

17.06.2026

06:00 PM - 08:00 PM | Rooftop W Hotel

Original Penguin

Cocktail. By invitation only

• via del Melarancio 1, Firenze
• Connect page: ORIGINAL PENGUIN

17.06.2026

07:00 PM - 09:30 PM | Palazzo Tornabuoni

Save My Bag

A toast to the next chapter. Cocktail. By invitation only

• via de' Tornabuoni 16, Firenze
• Connect page: SAVE MY BAG

17.06.2026

07:00 PM | Terrazza del Teatro Maggio Musicale Fiorentino

Sunflower
Special Project

Fashion show. By invitation only

• piazza Vittorio Gui 1, Firenze

17.06.2026

10:00 PM | Sant'Orsola

DSM Kei Ninomiya
Guest Designer

Fashion show. By invitation only

• via Panicale angolo via Taddea

17.06.2026

09:30 AM - 12:00 PM | Bottega di sguardi

Akoni

Presentation. By invitation only

• via del Parione 54r, Firenze

17.06.2026

12:00 PM - 04:00 PM | Antonio Marras

Antonio Marras

Untailored: The Blazer Culture — where creativity, craftsmanship, and personalization meet. By invitation only

• via degli Strozzi 4r, Firenze

17.06.2026

06:00 PM - 09:00 PM | Steve Madden

Steve Madden

Presentation of the Beach Town, USA collection. Cocktail

• piazza della Repubblica 30r, Firenze

17.06.2026

06:30 PM - 10:00 PM | Cantiere

AGO Garments

Men's and Women's Collection Presentation, Cocktail Reception & DJ Set

• via Romana 80r, Firenze

17.06.2026

07:30 PM - 10:30 PM | Societa' Canottieri Firenze

Sebago

Cocktail celebration for the 80th anniversary of the brand. By invitation only

• Lungarno Anna Maria Luisa de' Medici 8, Firenze

17.06.2026

08:00 PM - 09:00 PM | I Renaioli

SUPERDUPER X ESCAPISTA

Presentation of Faded in Blue, the Capsule Collection of travel hats. Rowing at sunset. By invitation only

• Lungarno Generale Diaz, Firenze

17.06.2026

08:30 PM - 10:30 PM | Gerard Loft

Bark and Harris Tweed

Presentation. By invitation only

• via dei Pecori 34/36r, Firenze

18.06.2026

10:00 AM | UniCredit Theatre, sala della Scherma, Fortezza da Basso

GOOS Index

Presentation of the first global intelligence tool dedicated to mapping sustainability in fashion. Wich Marco Ricchetti and Maurizio Ribotti
The talk will be held in Italian

18.06.2026

11:00 AM - 12:30 PM | UniCredit Theatre, sala della Scherma, Fortezza da Basso

SpainFashion Talk: Telling the Story of Made in Spain

A conversation on the identity of Spanish fashion, its history, and its international positioning. Featuring Federico Galli, founder of ShoppingMap. By invitation only

• Connect page: CASTAÑER  - TORRAS

18.06.2026

12:00 PM | Sala delle Nazioni, stand B/1

William Palmer

Greet and Meet with the designer

18.06.2026

02:00 PM - 04:00 PM | Central pavilion, top floor, stand H/13

ASICS Walking Presentation

The Tech Behind the Walk. Drinks & refreshments

• Connect page: ASICS WALKING

18.06.2026

05:00 PM | Teatro della Pergola

Simone Rocha
Guest Designer

Fashion show. By invitation only

• via della Pergola 30, Firenze

18.06.2026

10:00 AM - 12:30 PM | see invitation

ALOISIA

Champagne breakfast and presentation of jewels collection ALOISIA. By invitation only

18.06.2026

06:30 PM - 10:00 PM | Bunker Galleria

Istituto Marangoni Firenze
FarmaZine No. 3 Perfume

Launch event

• via San Gallo 108r, Firenze