Brand Profile
AlphaTauri is Red Bull's fashion brand, breaking new ground in the fashion industry since 2016. The brand combines design excellence with premium materials and textile innovations. AlphaTauri works with renowned experts from all over the world to develop the latest technologies. The AlphaTauri collection is available in its own stores in Salzburg, Graz and Vienna, in selected retail stores in the DACH region and Italy, and online at alphatauri.com.