Launched in the summer of ’24, BDXY is a collaborative endeavour sparked by the coming together of three friends – architect, Fran Tomas; actor, Luke Evans; and stylist, Chris Brown. Each brings their unique perspective to the project, giving life to a shared vision for clothes that wouldn’t look out of place in favourite places; Ibiza and Lisbon, naturally leading to warmer climate ready collections. With the idea of getting the basics right first the founders focused on wardrobe essentials like the tee – and – for those that call the beach their second home – swim shorts too.  
 
Bold and sexy, in long form, BDXY is about building a supportive community that celebrates inner confidence, self-worth and positivity. 
 
The brand prioritises lower impact materials such as organic cotton, SEAQUAL and Lenzing working with factory partners in Portugal who meet responsible production criteria.