CLAE is a global lifestyle footwear brand recognized for pioneering refined, minimalist uppers paired with comfortable, athletic soles—helping shape the now-ubiquitous luxury sneaker movement. Committed to timeless design and lasting quality, CLAE offers footwear that evolves with style while minimizing its environmental impact.

Founded in 2001 by footwear and fashion industry veteran Sung Choi, CLAE was established out of the need for a new approach to footwear: modernizing the classic, casual silhouettes and blending
them with the comfort of athletic footwear.
During that time, the footwear industry was overrun by a few dominant brands who controlled the market and determined style cues of big, bright, and emblazoned logos, resulting in a system that alienated customers who preferred something more
utilitarian. CLAE’s solution? Timeless,
versatile shoes that are wearable day to night, work to play; stylish, comfortable shoes that complement any wardrobe and life; and shoes intended for everyday living.