SINCE 1987 CULT HAS BEEN SYNONYMOUS OF COUNTERCULTURE, ROCK'N'ROLL AND REBEL STYLE.
Over the course of three decades, CULT has made transformism its stylistic signature, always remaining faithful to its rebellious identity towards the conventions of fashion, strong in an innovative and anticipatory spirit that has decreed its success throughout the ages.
Music, rock and its icons have inspired the collections. Like the great myths of music, the brand loves to change, innovate, without ever stopping experimenting to give the public strong and vibrant emotions, to wear every day.
In recent years Cult has become a "total look", in which footwear, clothing and accessories interact and make the Cult style universal.
Boots, bags, jackets: this is Cult, this is our Way of life.
Each collection passes through the desire to express itself through a winning mix of iconic models with an impactful monochromatic palette.
The stylistic contamination comes to life through an effortless and contemporary mood that draws on a rock aesthetic but which over time has broadened its vision to leave its mark with a universal language.
Underground by character, glam rock by definition.
Due to its ability to promote a non-conformist lifestyle full of fun and cool attitude, CULT is ageless and underlines the desire for transformation.
Different generations are connected through a dialogue between past, present and future which translates into amphibians, moccasins, derbies and ankle boots that are always on-trend.
The Bolt boot is the iconic product that has created real stylistic synergies between different generations who grew up in different historical periods who appreciate the crossover between the 80s and 90s and its aesthetic suggestions.
It was the first fashion shoe in history to offer a steel toe cap, highlighting it as a transgressive element.
To an increasingly dynamic market, we have responded with unique and representative pieces linked to the brand's identity.
The core target remains and this has significantly improved sales results because the older consumer is more loyal but we have also managed to strategically win over the consumer who is attentive to trend developments and loves a fashion product.
Through continuous lines and targeted pricing, a transversal target was reached
Celebrities, bloggers, influencers, talents.
Particular attention is dedicated to activities on digital platforms to trigger the diffusion of our collections, in fact we also make use of collaborations with influencers, musicians, celebrities and talents so that, by wearing Cult footwear in their daily lives and at the most important events, they contribute in a decisive way to reach a new audience.