GinoGori 1968 is a menswear brand born in the heart of the Tuscan textile district, where the culture of wool and craftsmanship represents a historical and manufacturing heritage. The brand expresses an authentic and functional elegance, combining artisanal tradition with contemporary sensibility.

GinoGori 1968 garments are conceived as essential elements of the modern man’s wardrobe, balancing tailoring and contemporary formality. The collection develops through outerwear, trousers and knitwear with a reinterpreted classic attitude, comfortable volumes and references to 1980s menswear elegance, with strong attention to fit and everyday wearability.

Research into materials—mainly Italian and closely linked to the wool industry—meets refined craftsmanship, attention to detail and a deep, natural color palette. Each garment is designed to stand the test of time, both in quality and style. GinoGori 1968 is addressed to a conscious man seeking personality, consistency and substance, beyond fleeting trends, with an international outlook.