HURU’s story began in 2017 with a mission: to create a durable backpack with a thoughtfully designed system of pockets to keep everything in its place.

HURU is made for those who move fast, think sharp, and expect their gear to keep up.

Freedom of self-expression is one of HURU’s core values. Every product is created with a simple principle in mind: it’s not the brand that defines the person, but the person who gives meaning to the brand. This is the foundation of HURU’s design philosophy.
The goal is not to make someone “be HURU,” but to help them stay true to themselves.

HURU redefines sustainability.
It’s not about having more things. It’s about having better ones. Things that work, adapt, and last.
HURU is not about fast fashion. HURU is about lasting fashion.