Italian Family was born from an idea of Gabriele Santoriello, from Cava de ‘Tirreni, Campania (SA) where the skill of expert tailors is well known. Growing up between the sound of scissors and the smell of plaster of the family tailoring, which has forty years of experience in the sector, he studied at Istituto Superiore di Design in Naples, and after some experiences and collaborations with important brands and realities, he decides to create his personal brand, Italian Family. This is how his entrepreneurial project was born which sees a contemporary reinterpretation of the highest tradition of Neapolitan tailoring. The keywords are in fact contamination and contrast, opposite worlds but united by the same DNA. An Urban Tailoring, as the creative defines it, which retains a classic soul, and elegance, to elements belonging more to an urban and casual world. With his family he creates a 2.0 tailoring, always starting from the basics of the ancient Neapolitan tailoring. From the research of materials, to the cutting of the fabric, creation of models, façon and ironing. All strictly Made in Italy.