Brand Profile
Maison Beast is a Tallinn-born cultural movement disguised as a fashion brand, merging luxury craftsmanship with raw, street-born creativity.
Founded in 2023, the brand has already shown at multiple Fashion Weeks, earned features in Harper’s Bazaar and Elle, and built global momentum through its hybrid approach to fashion, music, art, and technology.
The brand got early endorsements from superstars like The Game, G-Unit, Taylor Momsen, Erykah Badu and more who on numerous occasions chose to wear the brand on stage.
Maison Beast operates with a hospitality-driven philosophy—every touchpoint is an experience—and a startup mindset that embraces experimentation, satire, and radical authenticity.
With an international cult following and a vision to disrupt the fashion industry, Maison Beast is on track to become the most ambitious and globally resonant fashion brand to ever emerge from Estonia.