MCS has deep roots. Founded in the 1970s to celebrate the man who loves travel, nature and adventure, the brand has combined the legendary lifestyle of the American West with the great heritage of Italian fashion since the 1980s. MCS Marlboro Classics has undoubtedly been one of the brands with the greatest influence on men's fashions all over the world, a cultural and stylistic landmark with non-replicable codes of its own that has risen to popularity with millions of fans and admirers. Now the brand returns to its roots, taking up the historical logo, going back to its precious archives to present a collection strongly inspired by its history and the images that have decreed its success as a premium casual brand. MCS returns to the Italian and European markets with Nemesis, an Italian company that has captured the imaginations of multitudes, to regain possession of that incredible wealth of emotions and bring it back with a contemporary twist. The creative design office dedicated specifically to the brand evolves with a capsule collection of Italian-made heritage outerwear, a centralized marketing office and a sales division that handles sales in Italy and Europe. MCS is more than just a fashion brand: this new adventure marks the return of a legend that has never stopped inspiring dreams.