Brand Profile
From Ladbroke Grove via Savile Row, bespoke designer Nick Hart presents a new British brand of uncompromising tailored quality and microscopic attention to detail, made by hand and with love. With his loose but exacting silhouette - all in monochrome - he's re-fashioning the narrative to describe the stance of the ultimate outsider on the inside track. It's a Seventies soul-boy dance-off and a poetry recital. It's trip-hopping with Massive Attack and throwing bebop shapes. It's the impact of Ava, Luther and the thin white duke. Travelling from Bromley Punk and Manhattan Attitude to Tokyo, Seoul and LA, it's the Power of Now. Immaculate perfection is the uniform of the new London tribe. No room for squares.