OBAYATY is a contemporary beauty house for men – born in Los Angeles, refined in Stockholm. Founded by Max Martin and Pontus Frankenstein, OBAYATY was born from a belief that self-expression is the currency of wellbeing. Our mission is to reinvent men’s beauty through science, innovation, and creativity — educating and inspiring men to refine their daily rituals, boost confidence, and explore self-expression and wellbeing on their own terms.