«Fashion lives on contradictions and connections, combining high and low, imagination and pragmatism, craftsmanship and seriality. We felt the need to build a box that contained them all, reaffirming the centrality of value over perception, beyond the boundaries of the individual brand. That is why we created PARADOX. »
PARADOX is the network company that creates, promotes and distributes 100% «Real- Value» brands by pursuing a sustainable success model in the name of uncompromising quality at a fair price.
PARADOX aspires to become the reference for a new generation of high-profile lifestyle brands by supporting an extended market ecosystem, from concept to end-user, with the direct involvement of its own network of professionals, contractors and partner institutions. 
Creative process with a data-driven approach (conception and development of thematic brands with a medium to long term growth perspective). 
Production flexibility (release of continuous collections and periodic man/woman drops aimed at the progressive composition of an ideal wardrobe).
Made-in-Italy consortium supply chain (assumption of design and product development costs by participating subcontractors against increased profit margins on planned production). 
Tangible Marketing activities aimed at target audience communities (aimed at establishing a direct relationship with the user and fostering their loyalty). 
Immersive and dedicated customer experience in online/offline mode.
Integrated wholesale/DTC distribution (selected retailers, e-commerce in membership, trunk shows, pop-ups, events). 
In parallel with the development and distribution of own brand lines, PARADOX offers third party brands consultancy services in styling, production, marketing and distribution.