What began as a playful experiment with a few tongue-in-cheek prints on dad caps has evolved into a full-scale ready-to-wear label. Rooted in Stockholm and Palma de Mallorca, Pica Pica blends Scandinavian minimalism with Mediterranean mischief—creating collections that live between sunrise and sunset, city and holiday, slow moments and wild nights.

At the heart of Pica Pica is a desire to offer something playful yet polished. We design clothes for people who value good taste but don’t take themselves too seriously—for those who believe fun and fashion should always go hand in hand. Our signature dad cap—famous for its perfect fit—set the tone, and every collection since has followed its lead: stylish, bold, and built for real life.

Our SS26 collection is a love letter to the Balearics. It’s made for 24-hour days that start slow and end in barefoot dancing. Expect sun-faded tones, breezy fabrics, and thoughtfully constructed pieces that feel lived-in from the first wear. From Tencel™ shirts and bouclé sets to pastel piqué polos and swimshorts, each piece is designed to move with you—from Formentera courtyards to midnight rooftops in Ibiza.

We believe in “rushing slowly.” That means every drop is carefully curated, with a focus on quality, comfort, and storytelling. We’re not just building collections—we’re building a lifestyle. One that celebrates leisure, confidence, and individuality. A world where matchboxes, towels, and even palo santo become part of your daily ritual.
With Pica Pica, you’re always dressed for the moment—even if you don’t know where it’ll take you.