POCCA, is an Italian bag brand that celebrates hidden stories, weaving them playfully into the linings of each bag. True to its name and origin, POCCA — which is the Old-English word that gave name to the word “pocket” - embodies the intimacy and functionality of these, personal spaces. Like a pocket, each bag is thoughtfully designed to hold life’s essentials while carrying a sense of identity and history.

POCCA was born out of designer and researcher Natasha Law’s fascination with bags. While working in Milan for fashion houses like Giorgio Armani, she began to design and hand-sew bags during her evenings, exploring shapes and sizes in search of the perfect portable container for her belongings.

The first collection - the Ditty bag - draws inspiration from maritime traditions, reinterpreting the historical sailor ditty bag through the innovative use of custom-made neoprene and a versatile rope system. The adjustable cord allows the bag to be worn in three different ways for a flexible and adaptable design.