Brand Profile
The RRD (Roberto Ricci Designs) brand was established in 1989, born from the passion of its founder, Roberto Ricci, for windsurfing. Following the international success of its innovative windsurfing boards, the company expanded its product range to include technical clothing for water sports. This new line was inspired by an aesthetic fusion of the Mediterranean and the Pacific Ocean. In 1995, Ricci and creative director Roberto Bardini founded Montecristo s.n.c. in Grosseto, marking a pivotal moment in the company's history. RRD introduced watersports materials and production methods into the design and production of high-tech, fashionable garments that combine innovation, tailoring, and performance. The design incorporates advanced technologies such as laser cutting, ultrasound welding, and the creative use of taping to eliminate the need for traditional seams in the production of waterproof, high-performance garments. The proprietary Surflex® fabric, which is both stretchy and antibacterial, allows for lightweight, durable patterns that can adapt to body movement and provide comfort. The FW 13-14 collection represents a further evolution towards the essence of dynamic, minimalist design. RRD is distinguished by its "Perf-Romance" philosophy, which merges technical performance with the aesthetic appeal of the garment, redefining the concept of fashion through an unparalleled Italian style. Today, the Tuscan company persists in its pursuit of materials research and innovation in the creation of garments that express a perfect balance among aesthetics, functionality and obsession with detail.