Brand Profile
SEWMOD绣墨’s First Collection – “Back to Innocence”
What does true freedom in dressing mean? It’s the ability to always feel at your best, no matter the setting.
However, when your heart is constrained by desires, it becomes difficult to be true to yourself. When one’s values are lost, money often becomes the sole measure of worth, leading to endless questions like: “With so many clothes, how do I even choose?”
At this point, what you need is to “Back to Innocence.”
The Inspiration Behind the “Back to Innocence” Collection:
When designer Qiuxiong was young, he worked as a makeup and styling apprentice for several years. During this time, he witnessed countless people being meticulously adorned—some even sculpted to perfection—stepping confidently into the spotlight. Yet, as he observed their expressions under the glare of the stage lights, he felt an inexplicable sense of sorrow. In those moments, though they appeared flawless, they weren’t their authentic selves.
Beauty cannot be defined by a single word. Yet, people have an intuitive sense of it. Often, those who are the quietest and most unassuming in a crowd exude the greatest strength.
Natural, pure, simple, and unadorned things that come from the heart are truly beautiful. Take a tree, for instance. Whether it stands tall in a field or grows humbly on a mountainside, it emanates beauty effortlessly. This is the natural charm bestowed by the earth—a tree’s purest beauty.
However, when that same tree is moved indoors or placed on a balcony, even with other plants around it, while its beauty remains visible, it is no longer comparable to the untouched beauty of its natural habitat.
Our Fabrics:
Inspired by nature, the “Back to Innocence” collection carefully selects high-quality materials from the natural world: cotton, linen, silk, and wool. These pure, natural fabrics are gifts from nature, offering a sense of relaxation, simplicity, and authenticity. The handcrafted fabrics in this collection are sourced from China’s traditional handwoven textiles. For years, the designer has traveled between Japan, Europe, and fashion capitals worldwide, exchanging ideas with different brands and designers. With sincerity comes beauty. The handcrafted pieces in the “Back to Innocence” collection embody a fusion of tradition, depth, and modern fashion.
We’ve eliminated unnecessary design elements to highlight the raw beauty of the materials. By simplifying complexity, we return to the essence of clothing. Every piece is crafted with pure artistry, with no expense spared—each stitch sewn with patience and care. In fact, the linings we use for comfort and elegance may sometimes surpass the quality of the outer fabrics. Each accessory is meticulously chosen, representing the distinctiveness of SEWMOD Xiumo, proving that mastery lies in the smallest details.
Our Colors:
Nature’s beauty speaks without words. It is the ultimate colorist. The colors in the “Back to Innocence” collection all find their roots in the natural world.
Take earthy tones, for example; we honor them as “yellow.” Or black—the color of ink. In Chinese, there’s a specific term for black: “玄Xuan”. From its etymology,“玄Xuan” refers to the color of the sky after sunset, just before it blends into obscurity. It is the boundary between what can be discerned and what cannot. Thus, “玄Xuan” is not only a color but also a concept—an idea of mystique.
Conclusion
Returning to the theme: when you have a complete view of life, values, and the world, you naturally “Back to Innocence.” You transcend external evaluations and standards, achieving true freedom of choice.
“Back to Innocence” empowers you to develop your own independent, liberated aesthetic. This allows you to dress with ease and confidence, feeling relaxed and at your best, no matter the occasion. This is the freedom of dressing.
We believe that SEWMOD绣墨 will become a one-of-a-kind piece in your wardrobe—full of meaning, warmth, and understated elegance, quietly exuding a sense of refined luxury.