FORWARD THINKERS ONLY
The brand Shoeshine established in Emilia Romagna in 2008 came/started from an idea by its founder Marco Samorè who was one of the first people in Italy to review/transform classic/ordinary trousers using ‘plush’ an unusual fabric at that time.
Classic chinos became super soft and comfortable and sweatpants were characterised by typical five pocket trouser details: front pockets and front zip.
Its brand name ‘Shoeshine’ was inspired by the name used to identify the US Army in Italy during World War II which was rendered in Italian as “Sciuscia” referring to ‘young shoeshiners’.