In 2005, designer Jason, a Chinese student in New Zealand, came up with the brand name SWOF CARE, interpreting the exquisite aesthetics of hat culture through intricate craftsmanship. It is the founder's original intention to endow each hat with energy and soul, awakening everyone's care for society and self. SWOF CARE represents not only the world's premium hat brand, but also initiates a new fashion concept that combines quality life. SWOF CARE continuously integrates new art forms and inspirational elements, shaping a brand culture that embraces art, fashion, sexiness, life, and energy.

SWOF CARE originated in Hamilton, New Zealand in 2005. Its founder hoped to integrate essential elements of life into artistic creation, connecting S-Sunshine, W-Water, O-Oxygen, F-Future, and CARE, symbolizing simple and profound characters as the soul of the brand, and interpreting the craftsmanship aesthetics in hat culture through complex craftsmanship. Empowering every hat with energy and soul, while awakening everyone's love for society and oneself, and dedicating a lifetime to doing this well, is precisely the original intention and goal of the founder of SWOF CARE.