The brand’s founder, Huub van Boeckel grew up in the 70s and 80s and played the legendary courts of Wimbledon, Roland Garros, and the US Open. His experiences has left an indelible mark on the brand’s philosophy. 

In this period tennis reached its pinnacle. The top players of this era transcended the boundaries of their sport and became influential fashion icons and their gear a fashion statement. During this time Huubs perception about tennis evolved from being a competitive game in to a ‘way of life’. 

This authentic connection serves as our differentiator. Our engagement goes deeper than surface-level trends, rooted in a profound understanding of tennis’ traditions and ethos.