It all began in the late 19th century, when the term Wiener Blut (Viennese Blood) was coined to describe a certain segment of Viennese society.
WienerBlut draws inspiration from this era, suspended between tradition and avant-garde.
Historic perfume formulas from the late 1800s are reinterpreted by contemporary perfumers such as Geza Schoen (Escentric Molecules) and
Mark Buxton.
A true novelty for the Italian market, an exclusive by Release.