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  • N.109 · 13-16 January 2026

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Pitti Connect - Exhibitors January 2026 News Sections mediagallery Press Events Calendar GUIDE
13 - 16 January 2026
Pitti Uomo introduces
AI-powered matchmaking
with Hyperscout
News
Edition 109
09.01.2026
An AI-powered matchmaking service powered by Hyperscout enters the Pitti Immagine ecosystem, supporting more precise, efficient, and relevant business connections.
The international fashion wholesale landscape is undergoing rapid change, with brands and retailers increasingly focused on reducing scouting time, improving relevance, and making every meeting count. In this context, Pitti Immagine announces a strategic partnership with Hyperscout, introducing AI-powered matchmaking and profiling tools into its ecosystem, starting from this edition of Pitti Uomo.

Designed to support more precise and efficient connections, the collaboration leverages Hyperscout’s technology to transform fragmented market signals into structured profiles and actionable matches. The goal is to help brands and buyers identify the most relevant counterparts across categories and markets, strengthening business outcomes before, during, and after the fair.
Our mission has always been to anticipate market evolutions. Partnering with Hyperscout allows us to provide exhibitors with a cutting-edge tool that goes beyond the physical event. By integrating AI-powered matchmaking, we aim to deliver continuous value to our community and make the search for new commercial partners a precise, efficient, and data-driven process. This is a strategic step in confirming Pitti Immagine as the essential partner for B2B fashion business growth throughout the entire year.

— Ivano Cauli, General Manager and Innovation Director at Pitti Immagine

For Hyperscout, the partnership represents an opportunity to enhance the quality of interactions within one of menswear’s most influential platforms.
Pitti Uomo is a key meeting point for menswear and contemporary lifestyle. This partnership is about elevating relevance: fewer random encounters, more right-fit conversations, and intelligence that compounds season after season.

— Jan Brabers, Founder of Hyperscout

This initiative reflects Pitti Immagine’s ongoing commitment to innovation and to the continuous development of services that support the fashion wholesale community, strengthening the value of its events as platforms for business, networking, and market insight throughout the year.