Motion. Because everything is movement, transformation, story, progression. The theme chosen for the winter editions of the Pitti Immagine fairs embodies the dynamism and the many inspirations that stem from this idea.
Motion is a concept that transcends disciplines, from politics to physics to cinema. For us at Pitti Immagine, the sense of movement also stands for commitment and the ability to bring together in Florence the energies and leading figures of fashion.
Fashion is Motion. It evolves – breaking away from tradition and returning to it. It becomes a voice for ideals, cultures, connections and commitment. It adapts to bodies and, by dressing them, amplifies their presence. It becomes gesture, interpretation, identity. Motion can quickly turn into emotion: a poetic flow, the energy of becoming, the movement of the soul.
A collection of impressions that Chris Vidal and Tuomas Laitinen, respectively editor-in-chief and fashion director of SSAW, channel into the advertising campaign for the109th edition of Pitti Immagine Uomo. Their shots capture movement in the moment, like a fragment of a sequence behind the camera. After all, cinema itself is movement (from the ancient Greek kinēma). Meanwhile, the black and white enhances both the kinetic effect and the fluid elegance of the Soshiotsuki pieces chosen for the styling.
Fashion is Motion. It evolves – breaking away from tradition and returning to it. It becomes a voice for ideals, cultures, connections and commitment. It adapts to bodies and, by dressing them, amplifies their presence. It becomes gesture, interpretation, identity. Motion can quickly turn into emotion: a poetic flow, the energy of becoming, the movement of the soul.
A collection of impressions that Chris Vidal and Tuomas Laitinen, respectively editor-in-chief and fashion director of SSAW, channel into the advertising campaign for the109th edition of Pitti Immagine Uomo. Their shots capture movement in the moment, like a fragment of a sequence behind the camera. After all, cinema itself is movement (from the ancient Greek kinēma). Meanwhile, the black and white enhances both the kinetic effect and the fluid elegance of the Soshiotsuki pieces chosen for the styling.
