Celebrating New Wave German Design at Pitti Uomo 105. Special project curated by Julian Daynov
Pitti Immagine Uomo 105 (Florence, 9-12 January 2024) is pleased to announce the special project NEUDEUTSCH – a design showcase curated by Julian Daynov – featuring works of a selection of 17 Germany-based creatives.
As a word, NEUDEUTSCH refers to the constant transformation and enrichment of the German language through diverse influences and foreign expressions.
The showcase, hosted within the fair’s Sala delle Nazioni at the Fortezza da Basso, takes the idea of NEUDEUTSCH as symbolic narrative of the constantly evolving German design aesthetics, influenced by many cultural origins and shaping what new-wave German creativity nowadays illustrates and stands for when it comes to fashion, accessories, interior, objects design.
Curator Julian Daynov, a certified trend scout with a solid background in retail buying, fashion direction and brand management, will bring together a brand mix of established and emerging names influenced by different cultural origins, breaking the cliché of German design being often stamped one-dimensional and purely functional. At Pitti Uomo 105, NEUDEUTSCH will present a menswear-oriented selection of aspirational yet transactional brands with a scalable retail focus, also reflecting the gender-neutral stance of most of the creatives involved.