After/Label
A fashion brand specializing in outerwear, founded in 2018 with the aim of pushing beyond convention and bringing innovation to design. Its men’s and women’s collections blend comfort, functionality and style, drawing inspiration from a dynamic, contemporary urban environment. After/Label returns to Pitti Immagine Uomo, showcasing its vision of contemporary elegance and its ongoing pursuit of balance between technical performance and refined aesthetics.

Armor Lux
Inspired by the evocative Breton coastline and driven by an unwavering dedication to quality, this brand has embodied the authentic spirit of French maritime style since 1938 through its sweatshirts and knitted garments. In the heart of Brittany, the legacy of founder Walter Hubacher comes to life in collections that celebrate local craftsmanship, shaping timeless pieces in which functionality and elegance blend naturally.

At.p.co.
A brand born in the heart of Franciacorta in 2010. Its collections merge timeless elegance with modern sensibility, essential lines with high-quality fabrics, resulting in versatile garments where comfort meets functionality without sacrificing style. From its iconic trousers to complete total looks, the brand interprets urban style with a perfect balance of Italian tradition and innovation – a mix of elegance and performance that captivates audiences worldwide.

Munich X
A Catalan brand founded in 1939 as a sports footwear company. Since then, it has continuously evolved and expanded, eventually launching full collections. With a strong identity and instantly recognizable design, the brand combines tradition, technology and style without losing its roots, maintaining a constant commitment to innovation and environmental responsibility (all soles are made from recycled materials). At Pitti Uomo, it will present the Icons and The Founder capsule collections.